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Tuesday, November 21, 2023
Following the separation of Kantar Public from Kantar Group in September 2022, the company has consolidated its separation and independence with a rebrand in all the markets in which it operates in Europe, Asia-Pacific (APAC) and the United States.
Starting in November 2023, Kantar Public will be renamed Verian.
Michelle Harrison, Global CEO at Verian (formerly Kantar Public) comments:
“After seven years, we have completed our journey as Kantar Public, which was previously a division of Kantar. Today, as an independent company, we begin the next phase of our journey as Verian.”
Combining the Latin roots of 'truth' and 'the qualities of', the name reflects the Group's global experience in providing insights and certainties to public policies and decision-making in government and the public sphere.
As Harrison says: 'Our company works in all areas of the policy cycle, from research, program evaluation, behavioral change, to the creative execution of public communication. But deep down, across all our different teams and continents, we seek the truth for our clients. Through research and consulting, on behalf of public policy makers, we are driving the decisions that shape the world. This is how we capture our new brand objective.
'I want to thank our Verian teams around the world for their support, commitment and dedication to maintaining a constant focus on the needs and priorities of our customers and partners as we continue to help solve the next generation of public policy challenges. We look forward to sharing more in the coming weeks.
Verian is a world-leading independent research, evidence, evaluation and communications agency, providing services to governments and the public sphere.
We work with our clients to help solve the next generation of public policy challenges.
With offices in Europe, APAC and the US, our consultants and researchers are supported by a single global data ecosystem. We provide baseline economic and societal data to decision-makers and engage directly on their behalf with many millions of citizens each year.
Combining expertise in human knowledge with advanced technologies and data science, our work with clients creates policy interventions, designs better public services and unlocks behavioral change.
We support the rapid development of political thought in times of urgency. We implement policies on the ground. We build communications to reach diverse and complex audiences.
We bring the best global practices and local experience.
We are Verian. Driving the decisions that shape the world.
Visit our website veriangroup.com
Chief Marketing and Communications Officer