RELEASE: Keypoint Intelligence Acquires Sweden-Based ProPrintPerformance

Acquisition Enhances Service Offerings Globally in Production Print Market.

RELEASE: Keypoint Intelligence Acquires Sweden-Based ProPrintPerformance

Acquisition Enhances Service Offerings Globally in Production Print Market

FAIRFIELD, N.J., May 2, 2023 /PRNewswire/ -- Keypoint Intelligence, a global market intelligence and data firm for the digital printing and imaging industry, announced today that it has acquired Stockholm, Sweden-based ProPrintPerformance. With this acquisition, Keypoint Intelligence expands its reach globally, securing the number one position in consulting, training, platform development and testing in the production print market.

ProPrintPerformance, co-founded in 2016, is the result of a long-standing partnership between Erik Bijker, Head of Customer Innovation, and Etienne de Wette, Head of Customer Experience. The company provides competitive intelligence platforms and training services for sales and marketing professionals in the digital production printing industry. ProPrintPerformance's sales enablement platform, along with its blended virtual and in-person sales coaching and coaching, improves sales results by providing advanced knowledge and skills that support ongoing professional growth.

Commenting on the acquisition, Anthony Sci, President and CEO of Keypoint Intelligence, said: "I knew from the first meeting with Erik and Etienne that their extensive experience and service offerings would be a perfect fit for our business. The synergies and additional services are a winning combination that will enable future growth for both organizations and enhance the customer experience we offer."

Cyrus Nikou, Founder and Managing Partner of Atar Capital, the private investment firm that acquired Keypoint Intelligence in October 2019, commented: "While Atar has been operating globally with its portfolio of companies having facilities around the world for several years , the acquisition of ProPrintPerformance is our first international purchase as an additional acquisition for Keypoint Intelligence. It is the next logical step to further foster the growth of Keypoint Intelligence's presence in digital production printing."

Etienne de Wette, Director of Customer Experience for ProPrintPerformance, also commented on the acquisition: "We are excited about the acquisition and look forward to working with Anthony and the Keypoint Intelligence team. It will be great to leverage the experience, resources, and history that Keypoint Intelligence has to offer. We look forward to maintaining our relationship with our customers, improving our level of service to them, and continuing to scale our business."

About Keypoint Intelligence

For 60 years, customers in the digital imaging industry have trusted Keypoint Intelligence for independent hands-on testing, lab data, and extensive market research to drive their product and sales success. Keypoint Intelligence has been recognized as the industry's most trusted resource for unbiased insights, analysis, and awards based on decades of analyst experience. Clients have harnessed this mission-critical knowledge for strategic decision making, day-to-day sales enablement, and operational excellence to improve business objectives and increase results.

About ProPrintPerformance

ProPrintPerformance stems from true production experience and specializes in digital production, print sales, and marketing development. Co-founders Erik Bijker and Etienne de Wette have been business partners for more than 20 years, developing and growing their organization. ProPrintPerformance services are designed to enable sales and marketing professionals to demonstrate added value for their clients. Many of the leading manufacturers of digital production printing solutions value their independence and have partnered with ProPrintPerformance, most for over a decade. Their sales enablement platform, along with their training services, provides trust and credibility to customers, helping to increase overall sales results.

Acerca de Atar Capital

Atar Capital is a global private investment firm that acquires a wide range of lower-middle market companies that show opportunities for significant growth, revitalization and value creation. Atar Capital principals have completed more than 80 private equity transactions in North America, Europe and South America.

Atar Capital's combination of operating experience, industry knowledge and investment expertise provides a unique advantage in creating value and working as a true partner with its portfolio companies. The firm assists in activities ranging from growing the business to improving operations and financial performance, leveraging all available resources and talent within Atar's leadership team, as well as its bank of seasoned senior advisors with deep functional and of the sector. For more information visit www.atarcapital.com.

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