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- "Full Support to Korean Beauty Brands to Advance in Overseas Markets" - Korea Cosmetic Industry Institute Holds 2022 Korean Beauty Brands Show

SEOUL, South Korea, Nov. 29, 2022 /PRNewswire/ -- An event that serves as an information platform on the recent Korean beauty trend and ways to access overseas markets is to be held.

The Korea Institute of Cosmetic Industry (Chairman Lee Jae-ran) holds the 2022 K-Beauty Brands Show (hereinafter "K-beauty Brand Show") on the 25th from 5:00 p.m. at Community House Masil located in Jung-gu, Seoul.

Organized through the Korea Cosmetic Industry Institute and sponsored by the Ministry of Health and Welfare, the K-beauty Brand Show is the first step in introducing the recent Korean beauty trend and culture and exploring the avenues for Korean beauty brands to advance in overseas markets. The event will be attended by beauty personalities such as the Vice Minister of Health and Wellness, the President of the Korea Institute of Cosmetic Industry and representatives of Korean beauty brands.

The event will be split and include the pre-meeting, K-beauty ambassador appointment, MOU signing and celebratory performance, and the post-event including K-beauty trend show and evening show . In particular, the K beauty trend show, which starts at 6:00 p.m., provides insight into K-pop and K beauty trends through [NewJeans makeup], by makeup artist Lee Hyeon-jong, and [Idol hairstyle], by vice manager Jeong Eun-hye of Chahong Ardor Cheongdam store. In addition, 13 new generation K beauty brands that have quality products and wide recognition, such as Juno Hair, AGE 20's, LUNA, Chahong and Dashing Diva, will offer colorful attractions such as makeup demos, hair trend shows, makeup demos custom and styling shows. In addition, Wonder Girls' Yubin will be named a Korean Beauty Ambassador at a naming ceremony to enhance the global character of Korean beauty brands.

President of the Korea Institute of Cosmetic Industry Lee Jae-ran commented, "The purpose of this event is to prepare a foothold for Korean beauty to spread to the United States and Europe beyond Asia," and He expressed his aspirations, adding, "We will devote our best efforts to strengthening the global stature of Korean beauty by preparing ways for Korean beauty brands to advance in overseas markets and providing various support while continually discovering superior domestic beauty companies."

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