RELEASE: Lijiang Summer Tourism Market Heats Up With Innovative Products

- Xinhua Silk Road: Tourist summer market in southwest China's Lijiang city heats up with innovative products.

RELEASE: Lijiang Summer Tourism Market Heats Up With Innovative Products

- Xinhua Silk Road: Tourist summer market in southwest China's Lijiang city heats up with innovative products

BEIJING, July 14, 2023 /PRNewswire/ -- On the night of July 8, bands consisting of singers, guitarists, bassists, percussionists, etc. burst into folk songs in a square in the old town of Lijiang in southwest China's Yunnan province, drawing tourists to enjoy the soothing music.

Innovative tourism products, formats and experiences, such as the performance of popular songs, have enlivened the summer tourism market in the city of Lijiang. The popular tourist destination has received an average of 170,000 tourist visits every day since the beginning of July, according to Yin Liangqin, deputy director of the Lijiang Municipal Administration of Culture and Tourism, who forecast that the number of tourists received by Lijiang during the holiday of summer would grow significantly compared to recent years.

In recent years, Lijiang has constantly introduced new products to boost tourism.

For example, based on the Yulong Snow Mountain and the abundant animal and plant resources in its surrounding area, the city launched a series of tourism products for tourists to appreciate the sunrise scenery on the Snow Mountain, look at the starry sky and conduct scientific research on plants.

In order to enrich the tourist experience, it has created a series of tourist attractions including "agricultural tourism", allowing tourists to fish in the rice fields, pick fruits in the orchards, make rose cakes while enjoying the natural scenery in Gucheng District and Yulong County.

Meanwhile, Lijiang has launched tourism products such as study tours, family tours, and customized tours to meet changing market demands. For example, tourists who choose a study tour in Lijiang will dress in the traditional clothing of the local Naxi ethnic minority group, visit Naxi villages, learn to speak the Naxi language, enjoy dancing and cooking with the Naxi on a tour. one day accompanied by tourist guides.

It is known that Lijiang is taking specific measures to improve tourism services and scenic spot management to create a pleasant holiday environment for tourists this summer.

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