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– Goalkeeping legend Manuel Neuer signs as Hisense brand ambassador for UEFA EURO 2024™ in its ‘BEYOND GLORY’ campaign

QINGDAO, China, April 15, 2024 /PRNewswire/ — Hisense, a global home appliance company, today launched its “BEYOND GLORY” campaign for UEFA EURO 2024™ with the “signing” of the German goalkeeper World Cup winner and captain of Bundesliga FC Bayern Munich, Manuel Neuer.

The German international, winner of the FIFA World Cup along with his 11 Bundesliga crowns, joins Hisense as an official campaign ambassador. The “BEYOND GLORY” campaign celebrates the relentless pursuit of excellence shared by professional footballers aiming for EURO honors and Hisense’s commitment to pushing boundaries in the home appliance industry.

Just as goalkeepers like Manuel are the last line of defense, Hisense acts as the reliable force behind the scenes, consistently delivering cutting-edge technology and unmatched quality.

Manuel Neuer, five-time winner of the International Federation of Football History and Statistics (IFFHS) ‘Best Goalkeeper in the World’ award, commented: “I am delighted to support the Hisense ‘BEYOND GLORY’ UEFA EURO 2024™ campaign as an ambassador. Additionally “I’m looking forward to the Euro Cup, the definitive challenge for the elite of European footballers.”

The campaign also highlights Hisense’s goal of pushing its own limits, challenging itself with a long-term technological vision to aim for ambitious goals and an unwavering commitment to pioneering technology with unprecedented quality in the pursuit of improvement of daily life.

As an official partner of UEFA EURO 2024™ and a pioneer in display technology, Hisense aims to offer the perfect match viewing experience and smart life experiences through its cutting-edge television products and home appliances.

Bob Wang, General Manager of Hisense’s International Marketing Department, said: “It is an honor to welcome Manuel as our UEFA EURO 2024™ brand ambassador and we believe he is the ideal representative for our new campaign. A goalkeeper is the person “At Hisense, we strive to achieve a similar goal in our commitment to improving the lives of our customers with innovative and reliable technology.”

“This is the third consecutive time that Hisense has sponsored the Euro Cup, which is a great opportunity to continue connecting the Hisense brand with consumers around the world.”

“As a company, we continually aim to improve the quality and experience of everyday life. Working with Manuel, we look forward to offering fans around the world an unrivaled UEFA EURO 2024™ experience.”

Photo – https://mma.prnewswire.com/media/2386568…

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