CHANGSHA, China, July 17, 2023 /PRNewswire/ -- mesoestetic®, a world leader in cosmetics and aesthetic medicine, has celebrated the start of its Chinese tour at the Xie Zilong Museum of Photography in the city of Changsha.
For the first time, mesoestetic® travels to the main cities of China to be closer to its clients and reveal to them, first-hand, the present and future of the laboratory in the Chinese country. Each of these events, which will take place in unique and exclusive spaces, will be linked to culture, a territory that the Spanish laboratory promotes in Spain through a series of sponsorships and patronages.
The inauguration of the tour was held on June 30 at the Xie Zilong Museum of Photography in Changsha. The place was chosen due to the similes between its founder, Xie Zilong - also known for creating LBX Pharmacy, a leading Chinese pharmacy chain - and mesoestetic®'s Joan Carles Font - currently president of the laboratory -. Font, opened his pharmacy in the city of Barcelona in the early eighties and used his pharmacological knowledge to create personalized skin care formulas. In addition to the passion for medicine, they also share a love for art.
Present at the event were S'Young International - a major Chinese partner that enables global beauty brands to access and connect with the Chinese market - and well-known personalities such as actress Zhang Yanyan. All of them were able to learn about the history of the mesoestetic® firm and its development plan in China at the hands of Carles Font, Co-CEO
On the other hand, Tingting Fu, Export Area Manager of mesoestetic® for China, shared the plans to further promote the awareness and reputation of the brand in the region: the firm will introduce new products and aesthetic salon treatments in the region, will work on obtaining efficacy test results from professional institutions and, will collaborate with more than 4,500 influencers and celebrities.
After the speeches and the delivery of recognitions to the firm's partners, attendees were able to enjoy a complete experience in the brand's high-end salon and the best art exhibitions in Changsha, as well as an anti-aging cocktail made with age element® firming elixir, a food supplement formulated with 10 g of hydrolyzed collagen, hyaluronic acid and active ingredients with antioxidant action. In the room, the main products of the firm could also be seen represented through different artistic installations harmonized with a cappella music.
The laboratory has a current presence in 109 countries around the world. Since starting cooperation with S'Young International in 2021, the brand has experienced remarkable average annual sales growth of more than 200% in China. Carles Font, attributed this success to the efforts of his partner China: "This achievement would not be possible without our partner in China, S'Young International, and the efforts of all those gathered here. We will continue to achieve further growth this year. I believe that the Chinese market will be our next new era."
mesoestetic® creates products and treatments of the highest quality and efficacy backed by the results of numerous studies. It designs home treatments, beauty salons, and aesthetic medicine to offer anti-aging, anti-acne, body remodeling, sun protection, and depigmentation solutions, where they are world leaders. In China, the firm's most successful products are the age element® firming elixir food supplement and ha densimatrix, a hyaluronic acid concentrate that provides an intensive moisturizing, anti-aging, plumping and plumping action. Among the aesthetic professionals, the age element® anti-aging treatment stands out, based on epigenetics, and which combines a professional salon treatment with a home treatment adapted to the needs of each patient.
About mesoestetic® Pharma Group
At mesoestetic® we are committed to bringing confidence, clarity and scientific rigor to the world of beauty. Since our beginnings, more than 35 years ago, we are committed to creating products of the highest quality and efficacy, backed by the results of numerous studies. We design home treatments, beauty salons, and aesthetic medicine to offer anti-aging, anti-acne, body remodeling, sun protection, and depigmentation solutions, where we are world leaders. We are a pharmaceutical laboratory that we design and produce at our headquarters in Viladecans (Barcelona). This differential factor is essential to guarantee the efficacy, quality and safety of all the treatments we develop, allowing us to control and take care of each step of the value chain. Thanks to all this, doctors, aesthetic professionals, experts from the world of beauty and consumers trust us in more than 100 countries.
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