- Midea PortaSplit Receives Prestigious Award at IFA, Showcasing Innovation and User-Centric Approach

BERLIN, Sept. 2, 2023 /PRNewswire/ -- Midea, a leading brand of smart home appliances, has once again demonstrated its commitment to innovation and user satisfaction by winning the 2023 Global Product Technical Innovation Award at the renowned IFA event, a prestigious industry exhibition that will take place from September 1 to 5, 2023 in Berlin, Germany.

Midea's innovative product, PortaSplit, won the Room Comfort Technology Innovation Gold award, cementing its position as a leader in innovative air conditioning solutions. This product exemplifies the company's goal of addressing user needs through detailed engineering and design.

A clear testament to Midea's dedication to excellence, this award was presented by IDG, Europe Digital Group and Asia Digital Group, and highlights Midea's continuous pursuit of new technologies and improvements in user-centric solutions.

The Global Award for Technical Product Innovation is a hallmark in the consumer electronics industry, representing the pinnacle of technical achievement and innovation and celebrating brands that are at the forefront of technical advancement. This annual event serves as the global stage for consumer electronics brands to showcase their breakthroughs.

Award-winning Smart AC redefines cooling efficiency and flexibility

The focus is on Midea's PortaSplit, a smart air conditioner that combines cutting-edge cooling technology with unprecedented flexibility. This innovative home appliance will make its market debut in 2024 and Midea is proud to introduce the product at IFA 2023.

Unlike conventional air conditioning units, the Midea PortaSplit seamlessly combines the portability of a portable air conditioner with the superior cooling capacity and efficiency of a split air conditioner. This unique fusion offers powerful and quiet cooling comfort, challenging the limitations of existing cooling solutions.

In particular, Midea's PortaSplit is a direct response to the needs of modern consumers. It has been a long-standing challenge to balance cooling efficiency, energy conservation, flexibility, and ease of installation. "With a permanent split air conditioner, an installer is necessary. However, there are often long wait times of up to four months due to high demand. If you don't ask early enough, you'll miss out on installation during "Cost is another concern, since the installation alone can cost around 2,000 euros, not including the price of the air conditioning. The Midea PortaSplit offers a more affordable option," said Manuel Seethaler, Head of Public Relations and Strategy at the Midea Germany Research Center in Stuttgart.

"Plus, it's especially convenient for those who aren't allowed to have a permanent air conditioning system. The best part is that it can be easily installed and removed with no drilling or tools required. This means customers can take it with them when they go move to another rental," added Manuel.

PortaSplit introduces two key innovations. It is the first plug-and-play split air conditioner without the need for fixed installation. Another notable feature of the PortaSplit is its excellent cooling performance, as it uses highly efficient heat pump technology. It is a portable air conditioner that has the same efficiency as a conventional split air conditioner, with a powerful cooling capacity of 3.5 kW and a Seasonal Energy Efficiency Ratio (SEER) of 6.1, surpassing all other air conditioners. laptops on the market.

In fact, the PortaSplit significantly outperforms a conventional portable air conditioner in terms of cooling capacity and energy efficiency. Under StiWa's test conditions, the PortaSplit performed four times better in cooling capacity and was three times more energy efficient compared to a conventional portable air conditioner.

Additionally, PortaSplit's heat exchange system allows the entire room to be cooled without ventilating the air, improving cooling performance and maintaining constant air pressure. PortaSplit is capable of cooling a room in as little as 15 minutes. Based on typical German weather patterns, the estimated running cost is only €26 per month for the entire cooling season.

Energy savings is another crucial aspect of the PortaSplit's design. Midea's enhanced AI algorithms provide up to 15% additional energy savings. Ensures a continuous and efficient cooling experience by adjusting performance based on changing environmental conditions and enhanced predictive models.

In addition, PortaSplit includes Air Magic technology, which purifies the air by emitting negative ions and reducing the spread of bacteria and viruses. This additional layer of protection underlines Midea's commitment to the well-being and health of the user.

Lastly, PortaSplit was engineered with advanced soundproofing technology, allowing the air conditioner to run as low as 39dB in quiet mode. This guarantees a restful sleep while maintaining optimum comfort.

Midea's PortaSplit is a game changer in the world of smart home appliances. Its innovative design, portability and energy-efficient features, as well as winning the Global Award for Technical Product Innovation, have made it a true testament to Midea's dedication to innovation and improving the user experience.

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