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Digital marketing innovators cut time to market by more than half and gain greater engagement in the biopharmaceutical industry with Veeva Vault PromoMats.
BARCELONA, Spain, Feb. 16, 2023 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced that biopharmaceuticals are leveraging Veeva Vault PromoMats for modular content to expedite medical, legal and regulatory (MLR) reviews. and drive more impactful engagement across channels and regions. With eight of the top 10 biopharmaceuticals using Vault PromoMats for modular content, and more than 20 start-ups starting to lay the groundwork, the industry is going digital to deliver personalized and compliant content faster. and to scale.
"Our clients are at the forefront of digital marketing, paving the way with new, modular strategies for more scalable and effective content," said Pooja Ojala, Vice President of Business Content at Veeva. "Veeva Vault PromoMats are the foundation that help teams balance efficiency with creativity to drive richer omnichannel experiences for healthcare professionals as well as their patients."
Working with clients in more than 35 countries to establish a modular content foundation, Vault PromoMats is helping teams quickly reuse content and bridge the gap between channels and geographies. According to early indicators, the modular content approach is helping a client reduce time to market by more than 50%. This is due to an increase in content reuse by 40% and an overall decrease in approval times by 30%. Another company is getting 75% approvals in a single review cycle, reducing costs by 19%.
Impact of modular content at Boehringer Ingelheim, Moderna and Novo Nordisk:
"Modular content is a game changer for content creation across the industry – we can reuse assets across channels and personalize content faster than ever before," said Aleja Betancourt, Global Director of Marketing Operations at Novo Nordisk. With Veeva Vault PromoMats, we have a library of pre-approved promotional content modules to streamline workflows and reduce time to market."
"As we move towards a fully digital operating model, modular content is key to delivering compliant and specific customer experiences," said Kevin Rose, executive director of content excellence at Boehringer Ingelheim. "Partnering with Veeva helps us move from a standard approach to content planning and development to a highly customized model that transforms our customer relationships."
"Reusing pre-approved content modules and tailoring relevant content is critical to our modular content strategy as we personalize more memorable omnichannel experiences," said Jason Benagh, Moderna's director of global marketing operations. "Veeva Vault PromoMats provide key capabilities such as automated claim linking, global-to-local tracking, and content sharing to ensure timely and compliant digital assets."
Additional InformationTo learn more about Veeva Vault PromoMats, visit: veeva.com/eu/PromoMats/ Connect with Veeva on LinkedIn: linkedin.com/company/veeva-systems
About Veeva Systems Veeva is the world leader in cloud software for the life sciences industry. Committed to innovation, product excellence and customer success, Veeva serves more than 1,000 customers, from the world's largest pharmaceutical companies to emerging biotech companies. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com/eu.
Veeva's Forward-Looking Statements This release contains forward-looking statements about Veeva's products and services and the expected results or benefits from the use of our products and services. These statements are based on our current expectations. Actual results could differ materially from those provided in this release and we are under no obligation to update such statements. There are numerous risks that could adversely affect our results, including the risks and uncertainties disclosed in our Form 10-Q filing for the period ended October 31, 2022, which you can find here (pages 39-40 for a summary). risks that may affect our business), and in our subsequent filings with the SEC, which you can access at sec.gov.
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