RELEASE: Natural Diamond Council launches the new edition of the online portal of the ASSURE 2.0 Program (1)

- Driving consumer protection: Natural Diamond Council launches the new edition of the online portal of the ASSURE 2.

RELEASE: Natural Diamond Council launches the new edition of the online portal of the ASSURE 2.0 Program (1)

- Driving consumer protection: Natural Diamond Council launches the new edition of the online portal of the ASSURE 2.0 Program

Find out about the latest devices tested, read more about our latest showcase and learn how to submit your diamond verification instrument for testing

NEW YORK and LONDON, Nov. 21, 2022 /PRNewswire/ -- The Natural Diamond Council (NDC) has announced the launch of the new ASSURE 2.0 online portal. The updated portal allows all buyers of diamond verification instruments to browse the directory, understand the features and analyze the results of the new ASSURE test series.

Each Diamond verification instrument has unique benefits and choosing which device to purchase can be a daunting task. The ASSURE program represents the definitive regime for diamond verification instrument testing, providing all diamond industry players with objective data as they consider purchasing or using a specific DVI.

The ASSURE 2.0 portal and directory display DVI test results on an updated ASSURE Sample of natural diamonds, synthetic diamonds and simulated diamonds in a variety of sizes. This ASSURE sample has been carefully selected to reflect the products currently on the market, as well as the individual stones that anticipate future trends and pose some of the greatest challenges for diamond verification instruments. The program also includes testing of diamond-set jewelry, with open and closed set stones included in the testing regime.

An enhanced ASSURE 2.0 directory filtering system allows buyers of diamond verification instruments to easily review instruments based on their key needs: types of diamonds used, volumes of diamonds processed, size of device, level of experience required, etc. . In terms of reading the results, the key metrics to analyze are: False Positive Rate (optimal diamond false positive rate is 0% where no synthetic diamonds, or diamond simulants, are classified as natural diamonds); Diamond Referral Rate (optimal diamond referral rate is 0% when no diamonds are referred for further testing); and Diamond Accuracy (optimum diamond accuracy is 100% when all diamonds are correctly classified as diamonds).

The new portal also provides more details about the ASSURE 2.0 program, as well as general information on how to protect the integrity of diamond pipelines. Access to previously published test results will be maintained in a separate ASSURE 1.0 directory for reference.

The Natural Diamond Council will also continue to support national and local initiatives to promote the use of diamond verification instruments and organize real life exhibitions.

The last such event took place in London and ran from June 20 to July 29, organized by the London Diamond Bourse. It offered members of the diamond and jewelry trade the opportunity to try out many of the diamond verification tools available today. Visitors also learned more about diamond verification instruments and how to protect the integrity of your pipelines from independent gemologist Charlotte Rose.

"At the heart of consumer protection is the ability to distinguish between natural diamonds, lab-grown diamonds and simulated diamonds. The success of the ASSURE Showcase in London demonstrates a shared commitment to ensuring consumer confidence across the diamond industry. jewellery. The UK has taken a strong stance on this, which is positive for the natural diamond industry. It is a positive development that will move the industry forward in a way that will benefit everyone," said David Kellie, CEO from Natural Diamond Council.

"We are delighted with the participation of commercial and independent jewelers, many of whom traveled across the country and from abroad to attend. The feedback received was positive with many commenting on the wide variety of machines available to suit organizations of any size. size and budget. We are expecting to see an acceptance in the prevalence of diamond verification instruments in the British jewelery trade because of the ASSURE Showcase," said Alan Cohen, Chairman of the London Diamond Exchange.

"Developing the industry's capacity to properly verify natural diamonds and ensure product portfolio integrity is vital to protecting consumer confidence, and all supply chain actors must shoulder this responsibility," said Raluca Anghel, Head of External Affairs and Industry Relations, Natural Diamond Council

Diamond verification instrument manufacturers are invited to submit now both new instruments and existing instruments that have already been tested but whose ASSURE Tested certification is expiring after its 2-year validity mark. We also encourage any association interested in supporting our mission and partnering with us in hosting ASSURE Program exhibits to contact us.

Find the list of instruments tested by ASSURE here.

Contact the ASSURE Program at assure@naturaldiamonds.com.

For strategic collaborations, please contact raluca@naturaldiamonds.com

Notes to editors

Acerca del Natural Diamond Council (NDC)

The Natural Diamond Council (NDC) inspires and informs consumers about the incredible world of natural diamonds through its Only Natural Diamonds platform. The platform is the authoritative publisher of all things natural diamonds, including celebrities and pop culture, epic diamonds and jewelry trends, engagements and weddings, and diamond buying guides.

The NDC supports the integrity of the natural diamond industry by providing transparency and insight into the progress of this sector and its commitments to improve further. NDC is a global organization whose member operations span four continents and ten countries, including Canada, South Africa and Botswana. Its operations support the livelihood of 10 million industry employees and their families around the world.

The NDC operates in the United States, China, India, the United Arab Emirates, and Europe.

About the ASSURE program

The ASSURE program is a testing regime for diamond verification instruments, providing trusted, third-party approved information to support purchasing decisions. A diamond verification instrument is a device used to separate and/or identify diamonds from synthetic diamonds. They are also known as synthetic diamond screening devices or synthetic diamond detection.

The ASSURE program is designed to protect consumers, maintain their confidence, and safeguard the integrity of the natural diamond supply chain.

The ASSURE program evaluates the relative performance of commercially available diamond verification instruments and the results can be viewed in the ASSURE directory.

About the London Diamond Exchange

The London Diamond Exchange (a member of the World Federation of Diamond Exchanges) is a unique institution, whose history, traditions and facilities make it unique in the UK. Our members subscribe to and are bound by our historic code of conduct that includes integrity, moral obligation, the highest standards of business, and best business practices. The London Diamond Exchange is recognized by the Foreign and Commonwealth Office as a Trading Organization.Photo - link

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