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MUMBAI, India, March 3, 2023 /PRNewswire/ -- Netcore Cloud, a profitable SaaS company and a global leader in customer communication, engagement and retention, today announced the release of its third edition of the Email Benchmark Report 2023. The report analyzes more than 100 billion emails and presents comprehensive, multi-metric analysis of emails across 20 major industries including BFSI, Retail & E-Commerce, Beauty, Food, Entertainment and Media.
The report highlights how email has emerged as one of the most effective ways to connect with consumers across all brands. It also reveals proven strategies for overcoming email marketing challenges across different verticals and key areas to focus on for improvement.
Kalpit Jain, Group CEO of Netcore Cloud, commented: "Despite the rise of other messaging platforms, email is still the best way to reach and engage with your audience in a meaningful way. 2022 was Witnessing a global rise in adoption of AMP emails that work as powerfully as a website or app, the wave will continue and interactive AMP emails, hyper-personalized by the power of zero-party data, will take center stage. To help marketers prepare for the uncertain times ahead, we've created the Email Benchmark Report 2023. Brands have a clear direction to benchmark their email marketing performance against their global counterparts."
Highlights of the Email Benchmark Report 2023:
95% of users do not click on redirect links to websites included in emails.
Static emails with CTA links are a thing of the past. Most users are looking to complete tasks instantly with minimal effort.
Best Practices to Improve Openings
In the mobile dominated world, the optimal subject line length with the highest open rates is 30-35 characters with spaces. Lines longer than 36 characters are automatically truncated and abruptly break the description.
Best practices to improve clicks
Adding images, GIFs, or videos to emails is a proven method of improving engagement.
Read the full report here
About Netcore Cloud
Netcore Cloud is a SaaS company that helps B2C brands and marketers create new-age, AI-powered customer experiences at every touchpoint of the customer journey. Netcore Cloud's complete marketing platform enables highly personalized digital experiences that are easily scalable and provides actionable analytics, real-time reporting, and quick-to-deploy solutions across all channels. Brands using Netcore Cloud can have a unified view of their customers and optimize their user experience.
Headquartered in Mumbai, India with 11 offices in the United States, Singapore, Malaysia, Nigeria, Indonesia, United Arab Emirates, United Kingdom and Germany, Netcore Cloud serves more than 6,500 customers around the world. Send 20+ billion emails and 15+ billion push notifications per month. It also manages a scale of 120 billion user events per year. Netcore Cloud is a trusted partner across industries with some of the most respected brands including MaxLife Insurance, ICICI Bank, Standard Chartered, Flipkart, Myntra, Miss Amara, Airtel, Disney Hotstar, Canon, Puma, Tobi, EaseMyTrip, PizzaHut and McDonald's. For more information, visit https://netcorecloud.com/
Contact: Simone Pioussimonepious@netcorecloud.com 91-9930354205
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