Retailers must integrate their brands into the post-purchase customer experience
LONDON, April 27, 2023 /PRNewswire/ -- According to nShift, a global leader in delivery management, retailers and web shops miss out on customer loyalty opportunities after they have clicked the buy button. An engaging and branded post-purchase experience, including delivery, tracking and returns for online purchases, fills an important gap in the customer journey.
According to a study by Cap Gemini, three quarters of customers would increase their spending in stores that improve the post-purchase experience.[1]
"The post-purchase experience is a key moment for shoppers. However, in many cases, the only thing they will hear about their package is what the carrier says, and not the retailer or brand they originally bought from," he says. Sean Sherwin-Smith, Director of Product, Post-Purchase, nShift.
Instead of ceding the post-purchase experience to carriers, as many do today, retailers should explore how they can inject their brand in these moments." To do this, they must ensure that all communications look as elegant and professional as the web store or the brand in which the customer has purchased".
"Taking control of their delivery management allows companies to build their brand by ensuring the right customer experience from start to finish. Retailers who are visible at every stage of the customer journey, from homepage to door from home, they are the ones we remember the most as customers".
nShift empowers retailers and e-commerce businesses to take control of delivery and create a branded customer experience at every stage of the process. nShiftTrack helps them deliver exceptional post-purchase experiences to their customers, building loyalty and accelerating growth for the business.
The main features of nShift Track include:
Learn more: https://nshift.com/es-es/customer-solutions
[1] https://www.capgemini.com/wp-content/uploads/2019/01/Report-Digital-–-Last-Mile-Delivery-Challenge1.pdf
Sobre nShift
nShift is the world's leading provider of shipping management solutions, enabling frictionless home delivery and package returns for nearly a billion shipments in 190 countries annually. nShift's software is used worldwide by e-commerce companies, retailers, manufacturers, and 3PL carriers. The company is based in London and Oslo. It has more than 500 employees in offices in Sweden, Finland, Norway, Denmark, the United Kingdom, Poland, the Netherlands, Belgium and Romania.
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