(Information sent by the signatory company)
Madrid, February 16, 2023.
Both companies have reached an agreement whereby Aurovitas Spain will exclusively distribute the brand's products in Spanish pharmacies. O'Keeffe's® is the number one brand in its category in the US, it has entered strongly in Europe where it is already positioned as a reference brand in several countries such as the Netherlands(1), Great Britain, Germany and Sweden. In Spain it is already one of the fastest growing brands within the Top 10 of its category(2)
O'Keeffe's®, the number one brand in hand and foot creams in the US(1), launched its range of products for extremely dry and chapped skin four years ago in Spain. During this time, it has positioned itself as a reference product in Spanish pharmacies(2) and the brand now seeks to continue consolidating itself in the country through Aurovitas Spain. The multinational generics, Aurovitas Spain, has recently become the exclusive distributor of O'Keeffe's for the pharmacy channel nationwide. Thus, this strategic alliance was born, whose objective is to expand distribution nationwide and facilitate access to an increasing demand for the product. Those responsible for the O'Keeffe's® brand in Spain point out that this alliance represents an important opportunity for the growth of the brand in the Spanish market and highlight the trajectory of its commercial partner "we are convinced that having the expertise of a benchmark laboratory such as Aurovitas Spain will bring great value to the brand, the pharmacy and the consumers. In addition, it will allow us to grow exponentially in this distribution channel". He also adds that "we look forward to this new stage with great enthusiasm because we are convinced of the great opportunity that this alliance offers us." For its part, Aurovitas Spain also enthusiastically welcomes this new addition to its Consumer Health product portfolio, which together with this leading American brand, will reinforce its strategy in the category and the value proposition towards its customers. About O'Keeffe's® O'Keeffe's® currently markets 2 references in Spain: O'Keeffe's® Working Hands® hand cream and O'Keeffe's® for Healthy Feet® foot cream, two solutions to alleviate the effects of severe dryness and to provide long-lasting hydration thanks to its successful combination of ingredients. So much so that it not only helps protect the skin so that it does not lose its natural hydration, but also helps to maintain it. In addition, it is a product suitable for diabetic skin and sensitive skin, with clinically proven results, with a noticeable improvement in a matter of days.1. Nielsen Data 52 W/E UK/ NL/ USA; 12 W/E From; 20212. IQVIA November 2022
Contact Contact name: Andrea Ceballos Contact description: Motherlode communication Contact telephone number: 608087411