Globally unified digital video advertising platform delivers Paramount's massive content portfolio through a simple, expanded solution unmatched in quality, capabilities and ad-supported reach
NEW YORK, Nov. 1, 2023 /PRNewswire/ -- Paramount Global (NASDAQ: PARA; PARAA) today announced the global expansion of EyeQ, bringing one of the largest premium video advertising platforms in digital media to regional marketers and multinationals from around the world. EyeQ makes it easy for advertisers to activate campaigns across the full scale of Paramount's massive portfolio of domestic and international digital entertainment, news and sports content in one seamless solution, powered by the company's streaming momentum.
Pluto TV, the most widely distributed FAST service globally, will fuel EyeQ's international debut with its growing presence across four continents and more than 35 territories. The 2024 introduction of a Paramount advertising tier in select international markets, including Australia and Canada, will also continue to accelerate EyeQ's advertising reach.
"The launch of EyeQ was a game-changer, bringing unprecedented simplicity, efficiency and scale to the premium ad-supported video market," said John Halley, president of Paramount Advertising. "We are excited to offer this proven formula to partners around the world under a global streaming advertising strategy that will reach more markets than ever and serve as a catalyst for Paramount's next stage of growth."
EyeQ has seen meteoric growth since its launch in 2020, becoming a multi-billion dollar digital advertising business, with over 100 million monthly unique viewers of full episodes in the US alone.
"The international expansion of our industry-leading premium video platform underscores Paramount's continued commitment to our customers," said Lee Sears, executive vice president, head of international advertising sales and integrated marketing, Paramount. "EyeQ leverages the growth of our global ecosystem of platforms and brands, simplifying the point of entry and providing a direct way for advertisers to purchase all of Paramount's digital content. With unified scale, measurement and delivery, along with access to our Global IP, we are now Paramount Global not only by name, but also by our advertising capabilities."
Built on Freewheel, EyeQ includes Paramount's in-house developed identity management service and Conduit programmatic platform. This will offer advertising partners:
The international rollout will begin as a beta program and will roll out to all advertising and agency partners in early 2024.
Paramount (NASDAQ: PARA; PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences around the world. Powered by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount and Pluto TV. The company has one of the most extensive libraries of film and television titles in the industry. In addition to offering innovative streaming services and digital video products, Paramount offers powerful capabilities in production, distribution and advertising solutions.
For more information about Paramount, visit www.paramount.com and follow @ParamountCo on social platforms.
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