The company's brand value stands at 12.8 billion dollars, 6% more than in 2021
Philips is currently ranked 59th among the top 100 global brands according to the Interbrand report
Amsterdam, November 8, 2022 – The recently released Interbrand 2022 “Best Global Brands” report demonstrates the strength, resiliency and growth potential of Philips. The company's brand value went from $12.1 billion in 2021 to $12.8 billion in 2022, an increase of 6%. Philips is among the top 100 global brands, ranking 59th.
Philips' professional health businesses now represent 40% of the company's brand value, demonstrating a continued refocus in brand perception towards professional health and further strengthening Philips' position as a world leader in health professional. health for both professionals and consumers.
Philips' results on the Brand Strength Index are encouraging, having increased from 65 to 68. Philips' Healthcare Systems business scored highly (>70) among healthcare executives and heads of clinical departments in the US In China, brand power was highly rated in both professional and consumer healthcare.
“To successfully face Philips' global transformation, it is essential to commit to smart ways to engage our customers and consumers where and how they want to be involved, while continuing to develop the Philips brand as a leading health technology company” , has commented Lorraine Barber-Miller, director of Marketing and Electronic Commerce of Philips. “In the current world in which we live, our purpose (improving the health and well-being of people through innovation) is more relevant than ever, and we continue to see great opportunities to continue building it for the future”, he added. .
As a health technology company, Philips supports the improvement of personal health and clinical outcomes with differentiated solutions throughout the process, from promoting healthy living and health prevention to diagnosis, treatment and home care. . The continuous building of relationships with customers and consumers through an omnichannel strategy and with D2B and D2C channels further reinforces the perception of the Philips brand, beyond products and services, as a caring, innovative and impactful brand.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHI) is a leading health technology company focused on improving people's health and well-being, and facilitating better outcomes across the health cycle, from healthy habits health and prevention, to diagnosis, treatment and home care. Philips uses its advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as consumer health and home care. Philips has recorded sales of €17.2 billion in 2021 and employs approximately 78,000 employees, with business operations and services in more than 100 countries. All Philips news is in our News Center
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