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A new era of AI-powered short-form video content designed to redefine the Saudi market

TORONTO, March 12, 2024 /PRNewswire/ -- Quickplay, a leading global OTT video platform for true personalization and user engagement, today announced its partnership with Saudi Telecom Company (STC) to launch "Bits," a short-form video content platform tailored to the rapidly developing Saudi market. The deal marks Quickplay's expansion into EMEA, continuing the company's growth in the global digital streaming landscape and building on Quickplay's existing collaboration with Google Cloud.

Designed to address the widespread use in Saudi Arabia of short-form video apps like TikTok, the Bits platform will cater to a tech-savvy audience eager for new and engaging content. Bits' AI capabilities, with enhanced personalization and recommendations, are intended to provide consumers with relevant user-generated content (UGC) that drives user engagement and creates new opportunities for brands and advertisers to engage with their target consumers.

"Bits is more than a platform; it is a gateway to a new era of digital engagement and content consumption," said Badr Almanshould, Director of STC Play, "The combination of Quickplay's platform and its expertise in digital transformation and "The power of Google Cloud is helping us take our content offering to new heights that will drive audience engagement and satisfaction."

"A track record of delivering advanced feature sets, proven interoperability and rapid time to market were important factors in selecting Quickplay as our implementation partner," added Bill Sharp, Chief Technology Officer at STC Play.

“The launch of Bits is a transformative moment for digital content distribution in the Middle East,” said Wim Ponnet, President EMEA, Quickplay. "Saudi Telecom's passion for innovation, together with the new Google Cloud region in Saudi Arabia, offering high-performance, low-latency services, and the utilization of our cloud-native and AI-enabled technology, are paving the way. path for innovative video experiences in MENA and beyond."

“The collaboration between Quickplay and Saudi Telecom Company represents a new chapter in digital content delivery in the Middle East,” said Bader Almadi, General Manager of Google Cloud in Saudi Arabia. “We look forward to helping Quickplay clients in the Middle East achieve their goals as Quickplay continues to demonstrate that it is committed to driving positive outcomes for the media industry in the region.”

This agreement with Saudi Telecom Company follows Quickplay's recent partnership announcement with renowned Quebec radio station Cogeco Media, and a banner year that drove change for leading brands such as MSG by MSG Networks, YES Network, Allen Media Group, Pilipinas Live from Cignal TV and more.

For more information about Quickplay, visit


Quickplay leads cloud transformations of OTT and in-home experiences for pay TV, telcos and MVPDs. The company's cloud-native platform leverages a transformative open architecture for unparalleled performance in delivering premium video, handling complex use cases, and scaling to millions of viewers. Founded by a team that has built and operated dozens of Tier 1 OTT services around the world, Quickplay powers immersive sports, live experiences and personalized entertainment on any screen. The company is headquartered in Toronto with additional locations in Los Angeles, San Diego, Chennai, India and Europe. Quickplay is a two-time winner of the Google Cloud Industry Solution Partner of the Year award for media and entertainment. For more information, visit


stc group is an engine of digital transformation in the region, offering advanced solutions and driving the digitalization process. The group offers landline and fixed infrastructure services, mobile and data services, and broadband and cloud computing services.

CONTACTOS PARA MEDIOS: Caroline Shamon, Carve Communications para Quickplay,; Paul Schneider, PSPR, Inc. para Quickplay,

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