Leading provider of premium truck accessories outside of North America joins the RealTruck family
ANN ARBOR, Mich., Oct. 17, 2023 /PRNewswire/ -- RealTruck, Inc., the leading manufacturer of functional aftermarket accessories and an online destination for truck, Jeep®, Bronco® and off-road enthusiasts , acquired Mountain Top, the leading designer and manufacturer of truck bed accessories outside of North America. Headquartered in Denmark, Mountain Top supplies leading original equipment manufacturers (OEMs) and sells truck accessories throughout Europe, Asia, Australia and the United States. The acquisition accelerates RealTruck's international expansion and complements its recent acquisition of the Mexico-based Go Rhino brand.
"We are delighted to add Mountain Top to the RealTruck family to fuel our international expansion and growth," said RealTruck CEO Carl-Martin Lindahl. "We look forward to working with the Mountain Top team to develop their global relationships and expand the reach of our products around the world."
Mountain Top has state-of-the-art manufacturing facilities in Denmark, Thailand and the United States and is the only European supplier of large-scale truck bed covers certified by the International Automotive Task Force (IATF), ensuring quality products at automobile consumers around the world. Mountain Top's advanced manufacturing capabilities and footprint provide RealTruck with more capacity to support global operations and accelerate sales in attractive markets such as Australia, Thailand and throughout the European continent. Mountain Top's flagship product line is the premium retractable truck bed cover that comes in electronic and manual versions.
"Our entire team is excited to join the RealTruck family," said Mountain Top CEO Henrik Støwer Petersen. "We can now provide even more value to our business partners with access to a broader range of product offerings for a broader audience. Our strong international sales, product and manufacturing teams will make RealTruck products available to truck enthusiasts." , Jeep, Bronco and off-road vehicles from around the world.
In August, RealTruck acquired IDDEA (Industria Diseño De Autopartes, S.A. De C.V.), which goes on the market under the renowned Go Rhino brand. Go Rhino holds 40 issued and pending patents for the innovative premium products it develops and manufactures for truck, Jeep and SUV owners. The acquisition strengthens RealTruck's existing portfolio of brands spanning truck bed covers, truck bed liners, steps, floor liners, fenders, vent visors and cargo management.
The acquisition of Mountain Top by RealTruck, a leader in the European OEM-focused truck bed aftermarket market, further expands RealTruck's global presence and supply base.
About RealTruck RealTruck is the leading manufacturer of functional aftermarket and digital destination accessories for truck, Jeep®, Bronco® and off-road enthusiasts. Headquartered in Ann Arbor, Michigan, with more than 5,000 associates in 47 locations across North America, RealTruck continually designs, develops, manufactures and sells industry-defining products with more than 630 patents and growing. RealTruck's extensive product offering is a leader in each of its core categories. The company's omnichannel approach makes it easy for people to find the right products to transform their vehicle, get expert advice and safe professional installation, whether they are purchasing products online at RealTruck.com or through more than 12,000 dealers and suppliers. automotive services. (OEM) associations that sell their products. RealTruck is designed to offer the consumer a seamless experience from idea to installation. For more information, visit RealTruck.com.
Media Contact:Aditi HarshTombrasaharsh@tombras.com865.385.4710
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