RELEASE: REP Fitness announces expansion to the European market with a direct-to-consumer approach

(Information sent by the signatory company).

RELEASE: REP Fitness announces expansion to the European market with a direct-to-consumer approach

(Information sent by the signatory company)

DENVER, April 11, 2024/PRNewswire/ -- REP, known for its innovative, high-quality gym equipment, is pleased to announce its expansion into the European market. This strategic effort aims to revolutionize the availability of REP products for home and commercial gyms throughout Europe.

REP has successfully established a strong presence in the United States and other markets, including the United Kingdom, through partnerships with local distributors. The company's latest venture aims to replicate its direct-to-consumer (DTC) model, which has been a major factor in its success in the United States.

To spearhead this expansion, REP is joining forces with two esteemed veterans of the European fitness industry, Fitness Engros of Denmark and Innovex Fitness of the Netherlands, who currently operate successful distribution networks in Europe. This partnership is set to leverage each party's strengths to establish a seamless DTC model that aligns with REP's commitment to quality, innovation and customer satisfaction.

Ryan McGrotty, joint CEO of REP, expressed his excitement about the new venture, saying: "We are excited to bring REP to our European customers. Our partnership with Fitness Engros and Innovex Fitness will ensure we maintain our high standards of service and product quality. "This expansion is about more than just increasing our reach; it's about making quality fitness equipment accessible to more people, allowing them to achieve their fitness goals with the best tools possible."

Brian Andersen of Fitness Engros echoed that, saying: "Joining forces with REP is a monumental step in our journey. We have admired REP's commitment to quality and innovation, and are delighted to integrate our local expertise with their esteemed reputation. Together, we are ready to redefine the fitness equipment landscape in Europe."

Cees van Toor of Innovex Fitness added: "This partnership is a testament to the shared values ​​and visions of REP and our team. We are committed to providing an unparalleled customer experience and, with REP's innovative products and our knowledge of the market, we are excited to embark on this journey."

The European expansion is a testament to REP's commitment to making premium fitness equipment accessible to a global audience. With a focus on quality, innovation and customer satisfaction, REP is set to have a significant positive impact on enthusiasts in the European fitness industry, from novices to professionals, from home gyms to commercial facilities, just as it has been doing REP in the United States for over a decade.


REP designs and sells innovative, world-class strength equipment that is sold around the world. REP was founded in Colorado in 2012 by two brothers with a shared passion for fitness and has grown to a team of over 200 people, with global distribution, offices and manufacturing. That shared passion for strength is what drives REP's innovative spirit today, where creating class-leading fitness equipment is paramount.

REP has been among Inc.'s 5,000 Fastest-Growing Companies twice: in 2018 (#450) and in 2021 (#962). REP products are frequently featured as top picks in many fitness publications, such as Men's Health.

For more information about REP, visit

For product overviews, reviews, and more, visit REP on their blog, YouTube Channel, Facebook, and Instagram.

Logo -

View original content: