Madrid, October 3
Road to Data (https://roadtodata.com), a Business Intelligence and Advanced Analytics consultancy based in Madrid, faces a new stage in which it intends to double its current staff and triple its turnover in the coming years. The first step has been the redesign of its corporate identity
The redesign of its visual identity has given way to more rounded shapes in the logo, thus building a simple, timeless and easy to distinguish brand identity. To do this, a range of blues has been chosen in order to represent stability and give a feeling of security and authority. Likewise, the typography (Comfortaa) shows the flexibility of thinking and innovation of Road to Data. According to Julián Rioja, CEO of Road to Data, "the company has grown and evolved: it has gone from being an exciting project to a reality that we build with great passion every day." Precisely, this rebranding comes to symbolize the evolution of the company, which multiplied its staff by 6, going from 5 to 30 employees, and how to make the current team assume this new identity as something of its own. One of the key aspects of this rebranding is the consolidation of corporate culture: the company has implemented an employer branding strategy since its inception with the purpose of attracting and retaining the best talent, which results in greater productivity, quality and innovation. In this sense, according to data from an internal survey, 85% of workers say that what they value most about working at Road to Data is the work environment. Growth and objectives It is expected that the figure of the data office in companies will have exponential growth in the coming years. To satisfy this demand, Road to Data will double its workforce over the next two years, and thus achieve the milestone of tripling its turnover in the next 5 years. In this sense, they assure that, associated with this growth, they have expanded their areas of value and service commitments in the world of data, "and that must be specified and communicated. We want to involve everyone in our projection to the market and signal the beginning of a new stage outwardly with new symbols, new ways of presenting ourselves on the networks and in the market in general," says Chema Soriano, Commercial and Consulting Managing Partner of the company. About Road to Data Road to Data (R2D) is a Business Intelligence consultancy based in Madrid. It emerged in 2018 to accompany its clients during the comprehensive data management process, offering solutions to problems that affect the business development of its clients, always starting from creativity and honesty.
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