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The idea arises from the tribute that the MarTech agency has wanted to pay to each of the 12 milestones reached in its more than a decade of life. Each of the challenges also coincides with an event noted worldwide. In addition to the collection of NFTs, the company has launched a new episode of its marketing podcast, ROIcast, touring its different locations inside and outside the Spanish territory, as well as different moments of these twelve years.
ROI UP Group, an independent digital agency and a benchmark for Martech, celebrates its 12th birthday by launching an exclusive collection of NFTs, one for each milestone achieved by the company throughout its more than a decade of life. In addition, the company has wanted to go a step further, and that each of the milestones coincide with another event, this time, worldwide and easily recognizable in the collective ideology.
Under the slogan 'ROI UP TEAM: UNIQUE AS AN NFT', once again, and hand in hand with its Social Media and Creativity departments, it launches a new initiative within the framework of The ROIyalty Program, the innovation and of loyalty through the internal talent that the agency launched in April of last year.
12 years full of challenges and changes, but with a very positive balance
The ephemeris chosen for this special collection of NFTs review their brief, but prolific history, emphasizing, among other milestones, their partnerships (Google, Meta, TikTok or SiteCore), their new specialized business area (Life Science) or their international expansion (the opening of its first office in Portugal, in 2012, or its first office in Mexico, in 2014).
But ROI UP Group does not forget the continuous growth of what, in the words of its CEO, Diego Jiménez, is its main value: internal talent (expansion of the group reaching 170 people on staff or the jump from five to 14 languages in -house). Also noteworthy in this collection are some of the key trend events worldwide (the birth of Tik Tok, in 2016, or the video with the most views in the history of YouTube in 2017). In addition, making clear its receptive nature to new horizons and challenges, the agency has launched an NFT for this newly released 2023. A special token that leaves the question open: What will be the highlights of the year? Diego Jiménez, CEO and founder of ROI UP maintains: "If I have to review these twelve years highlighting only two concepts, I would say: work, work and work, but with an incredible human team behind it. The people at ROI UP are always in the center of the business, and in that line we will continue working for another twelve years... and those that come''.
The seal of this adventure of just over a decade: a podcast-tribute
The ROIyalty Program 3.0 has not only allowed the company to enter the complex and innovative world of NFTs, but has also witnessed the company's first steps on TikTok or the birth of its first podcast on marketing and trends, ROIcast . Precisely, this program was the space chosen to host an episode reviewing the 12 years of life of the MarTech agency. A tour of the Group's headquarters in Levante, Galicia, Catalonia, and Madrid, but also in countries such as Brazil, Portugal, or Mexico.
In an episode structured by the in-depth interview with Diego Jiménez, ROIcast witnessed the memories and anecdotes of some of its most veteran and new employees, including Antonio Juan Juan (ROI UP Catalunya), Mariana de Prado Losada and Carlos Corral , from ROI UP México or the connection with Portugal, thanks to the contribution of Mafalda Guedes Miguel.
In addition, the tribute was joined by the headquarters of ROI UP Galicia, led by Roman Camba, as well as ROI UP Group Brazil, with Angélica Fonsêca. Finally, there was the collaboration of Luis Fantini at the Madrid headquarters, the company's head office, and the final touch of the episode, thanks to ROI UP Levante, with the live participation of Nieves Galván, one of the most veteran people in the team.
The company specialized in marketing and technology is going through a sweet moment, since it has just been named one of the 10 reference agencies in Social Media, in addition to already being in the ranking of SEO, Data and SEA agencies.
Contact
Contact name: Communication ROI UP Group
Contact description: Contact telephone number: 649111233
Images
https://bit.ly/3ZjJ0ag
Caption: Collection of NFTs on the occasion of the anniversary Author: ROI UP Group
