Madrid, June 23, 2023.

The Internet has changed the way people communicate and also the methods companies use to reach their customers. At present, when a consumer needs access to a product or service, it is very likely that, before making a decision, they will carry out a search on their own in the main search engines. In relation to this habit, several recent studies indicate that between 60% and 80% of the online buyers interviewed in the surveys of these investigations affirm that they search the Internet before buying or contracting a service. From the technical department of SETROI, the technology company specialized in business communication, the following has been mentioned on different occasions: “In companies, it is important to be prepared. When a user finds us, it is very likely that he already has an idea of ​​what he wants and the value he expects. For this reason, knowing what the user expects and having the company well positioned when he performs these searches become two essential factors in a communication strategy for any business today”.

Search engine algorithms evolve based on user habits. For this reason, it is increasingly common to associate a specific result according to the search when the terms used in both cases (search and result) are the same or as similar as possible. This is where the term “relevance” that is currently used is born.

In communication and marketing strategies, great importance is attached to appearing in those searches where relevant terms are used in relation to the service or product offered, and specifically, appearing within the first results. And it is that around 90% of searches do not exceed the first page of results, and specifically, the first three results are the ones that usually receive the most interest and, therefore, are more likely to receive clicks from users.

A corporate communication strategy on the Internet in 2023 is mainly focused on attracting interest, resolving doubts and generating interactions. All this in the shortest space of time possible, as a result of new consumer habits, influenced by the combination of the rise of technology and the preference for immediacy.

Gathering these points in a single strategy leads companies to expand communication channels, and for this reason, appearing in the press is a successful means of dissemination to communicate news in the sector, new aspects of the company, or simply, as a strategy to stay as news and generate more impact on the Internet.

ContactContact name: SETROIContact: comunicacion@setroi.com