(Information sent by the signatory company)
· The ephemeral store offers a complete experience of enjoyment for the consumer and, in addition to being able to do Christmas shopping in fashion, curvy and pet items, in the pop-up you can also enjoy beauty spaces, relaxation and complementary drinks.
· Located on floor 0 of the intu Xanadú Shopping Center, it will be open to the public from Friday 16 to December 23 at 10:00 a.m. at 10:00 p.m.
Madrid, December 15, 2022. SHEIN opens the doors of its first Christmas 'pop-up store' at the intu Xanadú Shopping Center, managed by CBRE, which will have a space of 700 on floor 0. From 16 to 23 December, and from 10:00 a.m. to 10:00 p.m., visitors will be able to see, touch and try on all those garments that they had only been able to access until now through the web and in the app.
Throughout these eight days around 30 people will work to offer consumers an experience that goes beyond shopping, but also enjoyment. SHEIN will sell fashion, curvy and pet products and will have different spaces: beauty, relaxation and complementary drinks. With Christmas, the Three Wise Men and various parties just around the corner, there will be no shortage of party looks either. "SHEIN's goal has always been to put the beauty of fashion within everyone's reach and this pop-up store is an effective way to share the latest, trendiest, and most in-demand items with our local fans," the firm says. .
SHEIN has chosen, for the first time, a space in a shopping center in Madrid to open its latest pop-up store, thus facilitating Christmas shopping for visitors while taking refuge from the low temperatures. From the company they point out that “intu Xanadú is one of the most important shopping centers in Madrid, especially for the dates that are approaching. We want our users to strengthen the connection with SHEIN. It is the first time that we carry out a temporary opening in a shopping center, but we are convinced that this will be a way to provide the best experience to SHEIN fans ”, they add from SHEIN.
SHEIN has made a commitment to Spain by making trends and fashion available to everyone through www.shein.com. Both the collaboration with the tiktokers Lola and Sofía, as well as the showroom in collaboration with Klarna and the previous pop-up stores in Madrid and Barcelona have been very well received. “We will continue to provide excellent customer experiences both on our online platforms and in our pop-up stores,” they add.
The firm plans to continue opening more pop-up stores to strengthen ties with the consumer. "This 'pop-up store' allows us direct contact with customers that helps us to listen actively and collect learning to continue working on improving our service in order to meet their needs," they add.
In this link you will find the photos of the store
About SHEIN:
Founded in 2012, SHEIN is a leading global online retailer with key hubs in Singapore, China and the United States, along with other major markets. SHEIN reaches consumers in more than 150 countries around the world. We give priority to choice, offering daily new fashion, beauty and lifestyle products. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, visit www.shein.com.
About intu Xanadú
Built in 2003, intu Xanadú is the largest shopping and leisure complex in the Community of Madrid. With a total area of 153,695 square meters on two levels, more than 220 stores and 10,000 parking spaces, it houses top-level operators such as Inditex, El Corte Inglés, Decathlon, Hollister, Primark, H
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