- Xinhua Silk Road: Shenzhen Fashion Week showcases the industry's innovative future and creates an integrated international platform

BEIJING, April 25, 2023/PRNewswire/ -- With the internationalization, professionalization and commercialization of fashion shows, Shenzhen Fashion Week 2023 (Fall/Winter), opening on April 14, aims to make the voice heard of local designers and spur the unique vitality of Chinese fashion through innovative forms.

The event attracted many international fashion brands and designers as the city of Shenzhen in the southern Chinese province of Guangdong has carved out global appeal among the industry with comprehensive fashion categories, original brand collections and support systems. ripe. Brands from Germany, Italy, France, etc. They decided to present their products and hold static exhibitions during this fashion week.

Several "firsts" took place at this eight-day event. Three fashion shows of haute couture, Chinese culture and international brands were launched, as well as several official showrooms, such as the Showboom Showroom, the And Showroom and the CMYK Lab.

As Chinese cultural elements are widely recognized and embraced by the global fashion industry, Shenzhen Fashion Week sheds light on ways to highlight national cultural elements from an international perspective. Combining cutting-edge technology with traditional artistic expressions inherited from intangible cultural heritage, the event is committed to showcasing the cultural attributes of fashion brands through a modern lens.

More specifically, Shenzhen designers have deployed new forms and rejuvenated the language of fashion to show the integration of traditional culture and modern clothing during fashion week. This not only promotes the heritage and innovation of Chinese market-oriented culture, but also helps the city develop new mechanisms for transforming cultural resources.

Closely related to the manufacturing and service sectors, the fashion industry requires intense investment in RD from the creative end to inject high added value into its products. In this regard, Shenzhen Fashion Week focused on the concept of sustainable eco-fashion and the integration between different industries, conveying a multidimensional global perspective.

In addition to showcasing the latest industry trends, the fashion week also strives to expand its commercial influence by energizing consumer vitality. With activities that combine multiple functions, such as ordering, exhibitions and panel discussions, the event provides not only an exhibition platform for original brands, but a channel to the market.

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