- Shutterstock Collaborates to Bring NeRF's Generative AI Technology to 3D Creators Around the World
Leading 3D technology innovators NeRF, Luma Labs AI and RECON Labs 3Dpresso, will explore developing and publishing 3D assets on Shutterstock's Turbosquid platform.
Volinga AI to explore NVOL library asset licensing and distribution and collaboration with Shutterstock on the first creator network to produce on-demand NVOL environments
LOS ANGELES, Aug. 9, 2023/PRNewswire/ -- Shutterstock, Inc. (NYSE: SSTK), a leading global creative platform delivering high-quality content and full-service creative workflow solutions to transformative brands, digital media, and marketing companies, today announced its intention to sign three separate collaboration agreements with Luma Labs AI, RECON Labs and Volinga AI, leading innovative start-ups in emerging Neural Radiance Field (NeRF) technology. The companies announced their respective plans at SIGGRAPH 2023, the 50th Annual International Conference and Exhibition on Computer Graphics and Interactive Techniques, which was held this week.
"We are excited to expand our research and development efforts into this new phase of 3D AI technology, and to do so in collaboration with some of the most forward-thinking and innovative minds in creative production," said Dade Orgeron, Vice President of Shutterstock/Turbosquid Innovation. "What is critically important to us as we work to evolve awareness and adoption of NeRF technology is to work with innovators who share our commitment to advancing creative technology that hyper-enables the creative process while protecting and pays off to our community of artists."
With both Luma and RECON Labs' 3Dpresso, Shutterstock intends to explore the rapidly developing field of NeRF technology by using Shutterstock's extensive database of ethically sourced 2D/3D assets and adding each company's existing 3D assets to Shutterstock's platform Turbosquid for commercial licensing.
"3D is a powerful creative medium that will be a leading format for stories of the future, which is why we founded Luma in 2021. We are on a mission to democratize 3D and make Hollywood-quality photorealistic 3D accessible to everyone. High-quality, realistic, real-time 3D scenes are now a reality for everyone who uses Luma, whether on the web or in Unreal Engine with the new .luma scenes," said Amit Jain, co-founder and CEO of Luma. . "As the world's leading NeRF products and research company, we are thrilled to explore a partnership with Shutterstock and bring Luma's best-of-breed 3D generative platform to Shutterstock creators. This will further accelerate the arrival of this incredible 3D technology to all artists." to all the studios and all the phones.
Traditionally, creating 3D scenes has taken artists several hours of work depending on the desired complexity and resolution for the desired landscape or environment. With the introduction of NeRF technology, created using advanced machine learning and computer vision, 3D creators can produce high-resolution, photorealistic 3D scenes from 2D video in minutes.
"NeRF technology will give Shutterstock's community of video contributors the opportunity to create the world's largest library of NeRF-based content, from entire environments to individual objects from around the world," said Orgeron. "NeRF will revolutionize the way we create 3D content, using the tool that photographers and videographers are already comfortable with: their cameras."
Shutterstock has also reached an agreement with Volinga AI to explore the licensing and distribution of NVOL files. Volinga, through its NeRF professional suite, offers a wide range of NeRF-related products and services to support virtual production, VFX, TV and broadcast, XR, and gaming. As part of the agreement, Shutterstock and Volinga will also explore creating an NVOL library of high-quality content for Volinga users and the first network of creators to produce NVOL environments on demand.
This Volinga network would add to Shutterstock's existing network of more than two million artists and creators from around the world who contribute to Shutterstock's library of licensable and ethically sourced 2D, 3D, video and audio content. To date, Shutterstock has compensated hundreds of thousands of artists, with payments expected to millions more, through its Contributors Fund for the role their intellectual property content has played in shaping Shutterstock's generative technology and has provided artists with royalties linked to licensing activity for newly generated assets.
"We are on a mission to unlock the full potential of NeRF and make this innovative technology accessible to professionals," said Fernando Rivas-Manzaneque, co-founder of Volinga AI. "This library of production-ready NVOL assets will allow our users to start experimenting and using NeRF on their volumes immediately, lowering the barrier to entry for this technology. In addition, the network of creators to produce on-demand NVOL environments that we are envisioning with Shutterstock will definitely take virtual production to the next level."
Under the new TurboSquid Labs, where Shutterstock will launch the first example of its Virtual Locations product (complete, production-ready NeRF environments), the company will also be collaborating closely with Luma, Volinga, and RECON Labs, as well as other innovators in the fields of NeRF and generative AI, to develop a specification and best practice standard for capturing high-quality NeRF.
In March, Shutterstock also announced its collaboration with NVIDIA to create AI base models for generative 3D artist tools. Through this collaboration, generative AI models will be trained on Shutterstock assets using NVIDIA Picasso generative AI cloud services to rapidly convert text prompts into high-fidelity 3D content for gaming, entertainment and industrial digital twins.
These announcements follow several strategic steps Shutterstock has taken as one of the leading innovators bringing ethical and responsible AI advances to the creative industry. Shutterstock has also recently joined the Content Authenticity Initiative (CAI), through which the company will support CAI's goal of tackling the prevalence of misleading information online by applying technical standards to certify authenticity. source and history of media content by integrating content credentials. Shutterstock intends to integrate the CAI's Coalition for Content Provenance and Authenticity (C2PA) standard into its AI capabilities and various creative tools, including its DALL-E-powered AI imager and suite of AI-powered applications to further protect its users with verifiable and tamper-proof information in all forms of content. With content credentials, this will include ensuring each asset is certified with secure metadata about its creation, authorship, and edit history.
As a trusted partner, Shutterstock also collaborates with NVIDIA, Meta, OpenAI, LG, and other technology industry leaders to develop foundational generative AI tools and standards for 3D, image, and text creators.
About ShutterstockShutterstock, Inc. (NYSE: SSTK) is a premier partner for transformational brands, digital media, and marketing companies, empowering the world to create with confidence. Powered by millions of creators around the world, a growing data engine, and a fearless approach to product innovation, Shutterstock is the leading global platform for licensing the largest and most diverse collection of 3D models, high-quality videos, music, photos, vectors and illustrations. From the world's largest content marketplace, to editorial access to breaking news and top-tier entertainment, to the all-in-one content editing platform and studio production service, all using the latest in Innovative technology, Shutterstock offers the most comprehensive selection of resources to bring storytelling to life.
Learn more at www. shutterstock . com and follow us on LinkedIn, Instagram, Twitter, Facebook and Youtube.
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