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Partnership transcends trends
LA VERGNE, Tenn., Dec. 16, 2022 /PRNewswire/ -- Maintaining the modernity of a storied brand is no easy task, but maintaining a sense of power across all age groups is something SVP Worldwide has tried to achieve by go beyond simple sewing trends. This month he announced a partnership between SINGER® and SUPREME to produce what will undoubtedly go down as one of the fashion industry's must-haves for the holiday season.
Dean Brindle, Senior Vice President of Global Marketing, noted that what the company has successfully achieved technologically for nearly two centuries will carry them into the future, but keeping the SINGER® brand modern is all about marketing. "Even as a 171-year-old company, we continue to forge our identity. We've embraced social media through sewing education, built a digital library of inspiring projects, and created fashion collaborations with Amazon Prime Original Making the Cut, Cruella from Disney and now SUPREME. We remain committed to staying top of mind with our current and new consumers."
The combination of iconic SINGER performance with SUPREME design provides a new consumer experience. The new SINGER® SP68 offers 548 application stitches with 300 individual stitch options for basic, stretch and decorative stitches, including 2 lettering fonts. Some key features of this machine include an LCD screen that displays stitch images and settings and a thread trimmer button that saves time cutting the upper and lower threads. The speed control option also allows seamstresses to go at their own speed for greater control.
SUPREME is the leading American modern skateboarding brand founded in New York in April 1994. The brand's designs span skateboarding, hip-hop, and youth cultures. Supreme designs and manufactures clothing and accessories, as well as skateboards.
For 170 years, the SINGER® brand has been synonymous with sewing. From Isaac Singer's patent for the first consumer sewing machine in 1851 to the world's first cloud-based sewing ecosystem in 2015, the spirit of hands-on design and creative innovation that has characterized the brand since its inception continues. today. From fashion to home décor to embroidery and quilting, we're committed to growing and developing SINGER® products for seamstresses of all levels.
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