RELEASE: SOFTSWISS: Hottest iGaming Trends for 2023

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RELEASE: SOFTSWISS: Hottest iGaming Trends for 2023

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What are the hottest iGaming trends for 2023? SOFTSWISS shares a report from industry experts

GZIRA, Malta, Feb. 2, 2023 /PRNewswire/ -- Local regulation, metaverse gaming and data privacy top of mind: Here are some of the crucial industry trends for the current year according to SOFTSWISS, a leading provider of innovative technology for iGaming with more than 10 years of experience. The company has analyzed the results and changes of the market in 2022 to share a data-driven report on the hottest trends in iGaming for 2023.

The trends presented are based on data from more than 600 SOFTSWISS customers, the experience of the company's leading specialists and the results of surveys of industry experts.


60% of third-party experts surveyed by SOFTSWISS named payments and licensing as the most crucial category influencing the iGaming industry.

By 2023, more markets around the world are expected to be regulated at the local level.

As for payments, operators must ensure the abundance of well-established payment options and the localization of financial modules.

As for digital currencies, cryptocurrency adoption is increasing as many countries are beginning to recognize and integrate them into their financial systems. The latest example is Ukraine, which has launched an electronic hryvnia issued by the National Bank of Ukraine.


Looking at player behavior trends, operators are expected to shift from product-centric to user-centric business models. The commitment and effort to resolve player issues will pay off through improved player retention metrics and increased loyalty.

Another player trend outlined from SOFTSWISS casino platform customer data is the growing popularity of live dealer gaming among cryptocurrency users. The market will give preference to these types of games, considering them as a more valuable proposition.

Regarding sports betting projects, SOFTSWISS Sportsbook statistics show that 66% of bets are placed during live events compared to 34% of those placed in advance. This adds weight to the technical sustainability of the platforms and drives the need for high-quality live broadcasts.


In 2023, gamification, as one of the main growth directions for player engagement, will continue to proliferate in the industry with meta casinos, jackpot campaigns, and innovative bonuses.

The latter will also be used to regulate risky gambling activities and protect overspending players. The report provides a detailed review of all gamification trends.

Max Trafimovich, Commercial Director of SOFTSWISS, commented: "However, it is not only innovative technologies that are capable of attracting the public. The inclusion of retention and reactivation practices in the operations of the projects also affects the growth of the key metrics of the casinos.By treating every player as a VIP bettor, we not only maximize player LTV, but also increase overall audience loyalty.For example, in 2022 the SOFTSWISS Reactivation team found that their outbound interactions were reducing the rate player abandonment by 50%."


In the context of GDPR and data security, the top priority trend, data privacy, will develop into several sub-trends detailed in the report.

In 2023, there will also be an emphasis on Responsible Gaming practices, such as the prevention of affective behaviour, the treatment of already problematic gamblers and the management of marketing activities.

In addition to security trends in customer service, in 2023 fraud prevention will be improved with advanced tools based on machine learning.

Andrey Starovoitov, Joint CEO of SOFTSWISS summarizes the trends in the report: "The fast-growing iGaming market generates a multitude of trends stemming from various business areas. And it is challenging to monitor and follow each one. To be If you are a leading casino or sports betting operator, we suggest taking advantage of all existing business opportunities. In 2023, that starts with integrating innovative solutions for in-depth project analysis and player recruitment tools. Choosing a software provider is another thing that offers deep data-driven market expertise, flexible products, top-notch service, and is capable of ensuring security."

SOFTSWISS will be present at ICE London 2023 from February 7 to 9 at booth N8-231, where company experts will present SOFTSWISS technology solutions and product updates.


SOFTSWISS is an international iGaming technology company that provides certified software solutions for managing gaming operations. SOFTSWISS is the holder of several gaming licenses and offers comprehensive iGaming software solutions. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.

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