PARIS, Nov. 15, 2023 /PRNewswire/ -- On November 11, at the thematic debate of the 6th Paris Peace Forum, "Innovative seeds: women as catalysts for agricultural resilience", Song Tingting, Vice President of Kuaishou Technology and head of Corporate Social Responsibility, spoke about "Women and agriculture: support for women in strengthening agricultural resilience in the midst of the food crisis." She delved into the profound logic of how women in the new age leverage short live video platforms to digitize and bring offline industries online, thereby enhancing the underlying resilience and recovery capabilities of agriculture.
Song Tingting expressed that, guided by the philosophy of "embracing all kinds of life", Kuaishou aims to close the "attention gap" in the digital era. By using digital technology, the platform allows more people to express themselves, gain recognition and strengthen connections between people, thereby enhancing a sense of achievement and happiness. Providing support to rural women is a crucial initiative in this regard.
Globally, the female workforce is an indispensable part of rural communities and village economies. However, their contributions are often underestimated and overlooked. Addressing the challenges faced by women in rural areas will contribute to sustainable and inclusive rural development.
To address this, Kuaishou started the "Happiness Rural Leader" program in 2018. This program seeks to discover outstanding content creators from rural areas who can promote beautiful landscapes and quality agricultural products, exploring innovative models to "use short videos and live broadcasts to promote rural revitalization." Data show that in the first half of 2023, 9,000 rural creators participated in Kuaishou's "Happy Village Leader" activities, and many prominent female creators emerged from rural areas.
Globally, women's work is an indispensable part of rural communities and village economies. However, their contributions are often underestimated and overlooked. Addressing the challenges faced by rural women can contribute to sustainable and inclusive rural development.
To further discover rural talents and provide more opportunities for rural women to establish personal careers and boost regional development, Kuaishou, in collaboration with China Women's Development Foundation, launched the "Revitalization Assistance Program She Power" in 2022. Through e-commerce talent training, supporting women's employment and entrepreneurship in rural revitalization, the program aims to help rural women increase their income and contribute to industrial development local.
"No one should be ignored, especially the voices of rural women," said Song Tingting, highlighting the importance of valuing and supporting rural women. Encouraging them to become promoters and builders of rural economic development will inject unique "she" power into rural revitalization, leading high-quality agricultural development of the new era.
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