- Spiro™, the global brand experience agency, appoints Dane Aloe as executive vice president of strategy and measurement

LAS VEGAS, Oct. 26, 2023 /PRNewswire/ -- Spiro™ (sp-eye-roh), an industry-leading, strategically led, creatively driven global brand experience agency, is pleased to announce Dane Aloe as executive vice president of strategy and measurement. With an innovative creative vision and an impressive combination of strategic insights and technological expertise, Aloe brings a wealth of experience and leadership to the agency.

In his new role, Aloe will leverage his industry knowledge to lead Spiro's strategy team, using data, actionable measurements and insights to help solve customers' biggest challenges. The team will also help drive Spiro's growth and success by providing critical portfolio strategy that helps clients stay ahead, even with short planning periods and in a competitive market.

Aloe's strategic expertise will help the agency further deliver Brand Gravity, Spiro's exclusive link between brand and client. Recently speaking on stage at Advertising Week in New York, Aloe discussed The G.R.A.V.I.T.Y. Index™, the science and methodology behind Brand Gravity, revealed the value that companies across industries can receive from experiences that powerfully strengthen the relationships between their brands and their most important audiences.

"We are delighted to welcome Dane to the Spiro team," said the agency's global president, Jeff Stelmach. "His considerable skill set and strategic, innovative vision align with our unique point of view. Under his leadership, Spiro will continue to push the boundaries for our clients and the industry, helping to redefine when, where and how brands connect with their audiences through high-impact experiential marketing.

Aloe honed his skills as Director of Corporate Development at Omelet, helping it expand from a 30-employee operation to a full-scale marketing agency with over 100 employees. Aloe also co-founded digital agency Contend and served as Director of Growth and Innovation at Accenture before joining Spiro.

In addition to her professional accomplishments, Aloe co-founded The Art

"Spiro's focus on cultivating purposeful connection and commitment to providing actionable measurements and results speaks to my passion and mindset," Aloe explained. "I'm excited to collaborate with this dynamic team, testing the limits of what's possible with branded events and experiences."

About Spiro™Spiro (sp-eye-roh) is an industry-leading, creatively driven and strategically led global brand experience agency. We exist to cultivate purposeful connection. We specialize in delivering the world's most powerful links between brands and their business and consumer audiences. We work with some of the world's most recognized brands to design events and experiences aimed at influencing and sustaining customer preferences. We strive to understand the drivers and motivators of engagement, design around those behaviors, and ultimately position brands top of mind in the hearts and minds of their most important audiences. Come on. Experience Brand Gravity, Spiro's exclusive link between brand and customer. For more information, visit ThisIsSpiro.com.

Media Contact:Jenn JosephThe Encore Agency602-329-8040Jenn@TheEncoreAgency.com

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