-Stanley Cup Champion Vegas Golden Knights' direct-to-consumer service is a runaway winner
Launch of KnightTime Apps Powered by ViewLift for VGK and Scripps Sports Exceeds Goals
LAS VEGAS and NEW YORK, Nov. 6, 2023 /PRNewswire/ -- ViewLift, the sports streaming powerhouse, today announced the first insights from the KnightTime over-the-top (OTT) direct-to-consumer streaming apps it has created for the Stanley Cup Champion Vegas Golden Knights, they have already surpassed season-long goals in just the first few days of the season, with enrollment now triple the season-long forecast. From the preseason through October 31, more than 4.4 million minutes have been broadcast on television and mobile devices, with an average audience duration of 80 minutes on television screens through the KnightTime Apple TV, Fire TV apps and Roku.
"The combination of over-the-air television viewing through Scripps Sports and our new KnightTime app powered by ViewLift ensures that more fans than ever can enjoy live action, watch replays and highlights exactly the way they choose," said the president and CEO of the Vegas Golden Knights team, Kerry Bubolz. "We are excited that by the end of October our KnightTime enrollment total will already be triple our full-season forecast, matching our conference-leading performance."
All locally televised Golden Knights games are streamed on the new KnightTime apps for fans within the NHL's permitted territory and are purchased through a season pass. KnightTime is currently available on web, iOS, Apple TV, Amazon Fire TV, Roku, and Android, with more devices coming throughout the season.
"The reigning champions have started this season at a record pace," said Rick Allen, CEO of ViewLift. "We are proud to bring live games and other VGK programming to local fans through the KnightTime apps. The Club and this service are pioneering a model for other sports teams and leagues: combining linear distribution and streaming maximizes viewer options and deepens the direct relationship between fans and their home team. We congratulate the Golden Knights for their leadership on the ice and online."
About the Golden Knights The Vegas Golden Knights are a National Hockey League franchise owned and operated by Black Knight Sports and Entertainment LLC. The Vegas Golden Knights were founded by founding partners Bill Foley and his family and the Maloof family. The Golden Knights were the most successful expansion franchise in the history of North American professional sports in 2017-18 and won the Stanley Cup in 2022-23. For the latest news and information on the Golden Knights, visit vegasgoldenknights.com. Fans can follow the team on Facebook, Twitter, Instagram and TikTok.
About ViewLiftViewLift is a full-service digital content distribution platform that powers sports leagues and clubs; entertainment companies; local TV broadcasters and others to monetize their content through native branded apps on leading OTT devices, including web, mobile, connected TV devices, smart TVs and gaming consoles. ViewLift offers clients a variety of monetization models on a proprietary platform with advanced real-time analytics. Visit www.viewlift.com.
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