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HONG KONG, Dec. 8, 2022 /PRNewswire/ -- As an official sponsor of the Brazilian Football Confederation (CBF), TCL, the world's leading consumer electronics company and the world's second-largest LCD TV brand, celebrates the qualification of the Brazilian team for the quarterfinals of the world's top soccer competition. TCL also expresses its support for its brand ambassadors drawn from Europe's top national teams as they prepare for their upcoming matches.
As the celebration of football greatness continues, the brand expects to end the year strong thanks to its market-leading sales results and fueled by its award-winning product portfolio.
With movie-inspired technology, TCL has led the global 98-inch TV category in terms of market share in the first nine months of the year. It has also reiterated its dominance as the world's No. 2 LCD TV brand in the first half of the year, according to OMDIA's Global TV Sets 2022 H1 report.
Celebrating moments of football greatness
On the eve of the world's premier football festival, TCL has launched the "Inspire Greatness" brand campaign, celebrating moments of football greatness.
TCL launched a social media video campaign featuring its four global brand ambassadors – the exceptional young England midfielder Phil Foden; Spanish rising superstar Pedri; Rodrygo, a high-performance winger for the Brazilian national team, and Raphael Varane, a well-known defender and key player for the French national team - announced during IFA 2022. In the video, the four footballers enjoy a state-of-the-art television experience integrated with a suite of smart home products, such as the flagship Mini LED TV, FreshIN air conditioners, refrigerators and washing machines.
TCL has also launched a "creative filters" challenge on social media for soccer fans to express their support for their favorite teams and players. Fans have participated in the challenge by choosing filters and interacting with an animated version of a soccer ball in an augmented reality environment.
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In addition, a series of exciting online and offline activities continue to expand TCL's celebration of soccer's ultimate party.
The efforts made by the brand over a year in the field of sports marketing have paid off, helping to increase brand awareness and, ultimately, generating good sales results around the world.
Excellence with an award-winning product portfolio
TCL is currently the market leader as the world's second LCD TV brand, based on its consolidated sales results in the first half of the year. TCL also leads the large-screen market, having topped the global market share in the 98-inch TV category between the first and third quarters of the year.
In addition, TCL's dedication to the development of innovative Mini LED technology has been recognized in the industry. TCL recently won two CES® 2023 Innovation Awards for the TCL Mini LED 4K TV 75C935 and the TCL Mini LED 4K TV 75C835 (available in North America as Series 6 75R655).
At the beginning of the year, the prestigious European Association of Image and Sound Experts (EISA) presented TCL with four prestigious awards, including the Mini LED 4K TV 65C835 in the category "PREMIUM MINI LED TV 2022-2023" and the TCL QLED TV 55C735 in the "BEST BUY LCD TV 2022-2023" category.
In addition to the award-winning range of TVs, TCL has also successfully strengthened its multi-category offering to create a fully connected smart home packed with industry-leading technologies for consumers.
On the eve of the year-end shopping season, TCL has made big plans to staff warehouses and shops to ensure the availability of a new set of smart home products that promise to elevate the Christmas mood and home entertainment experience for everyone.
About TCL Electronics
TCL Electronics (1070.HK) is a fast-growing consumer electronics company and a world leader in the television industry. Founded in 1981, it currently operates in more than 160 markets around the world. TCL specializes in the research, development, and manufacturing of consumer electronics products such as TVs, audio equipment, and smart home appliances. Visit the TCL home page at https://www.tcl.com.
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