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A portrait photographer, Rankin created portraits with innovative ingenuity through the pioneering camera lens of the PHANTOM X2 Pro 5G, the world's first smartphone to feature a retractable portrait lens comparable to that of a professional camera.
DUBAI, UAE, Dec. 16, 2022 /PRNewswire/ -- TECNO, an innovative technology brand operating in more than 70 markets around the world, has just launched its new flagship PHANTOM X2 series at the event of presentation of its flagship product in Dubai. PHANTOM X2 Pro 5G incorporates a pioneering retractable lens, a revolutionary imaging innovation that allows users to create studio-quality portraits entirely on the device.
TECNO has announced its collaboration with portrait photographer Rankin, who has created a series of pioneering portraits through the lens of the PHANTOM X2 5G Pro and devised the phone's "Master Filters", unveiling the premium offerings brought by innovation from the camera lens.
Rankin is an iconic portrait photographer whose groundbreaking attitude and connection to his subjects create an extraordinary sense of individuality and personality. Rankin's work is synonymous with fearless creativity and an innovative approach to image making. His imagination and ambition resonate with the essence of the TECNO brand, "Stop At Nothing", making Rankin the perfect adviser on the phone.
"The technology in this phone is extraordinary," Rankin said. "It's no longer just about taking good pictures quickly, it's about creating something visually stunning that we can be really creative with. That's the beauty of the evolution of photography. The best thing about the PHANTOM X2 is that it's the ideal portable mobile tool to make beautiful portraits."
Rankin took a series of stunning portraits, using the retractable portrait lens, highlighting larger-than-life feature details in Picasso-esque style, while dramatically lit shots showcase the phone's Super Night mode capabilities. The recording process was also captured in a behind-the-scenes video.