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In a historical moment of wide competition, companies find themselves in need of incorporating different strategies aimed at increasing the number of sales and building customer loyalty. In this sense, a marketing plan becomes an essential tool so that small and medium-sized companies have the possibility of reaching their target audience, attracting it, building loyalty with it and increasing its capital through specific actions.

Dominican Republic, 12/16/2022.- Next, Alexander Rojas Elmudesi talks about the basic points that every marketing plan must have to be effective.

Points that cannot be missing in a marketing plan according to Alexander Rojas Elmudesi.

As Alexander Rojas Elmudesi explains, a marketing plan has the ability to generate greater visibility for the company, making its products and services reach its target audience and may be of interest to them. However, for this, it is necessary to generate a marketing plan that is effective and that can provide the expected results. For this, Elmudesi maintains that the plan must comply with the following essential points.

Internal and external diagnosis

Through an initial deep analysis, it is possible to know in which situation the company is according to a particular market and context. This includes knowing what the situation of the competition is and the weaknesses and strengths that it has in this regard.

One of the best ways to achieve this, explains Alexander Rojas Elmudesi, is through what is known as the SWOT analysis: weaknesses, threats, strengths and opportunities of a brand. From this starting point, it is possible to define what is the opportunity that the company has in the market and what aspects it needs to work on.

Segmentation

Secondly, reference is made to segmentation. This refers to the identification of the brand's target audience and its subsequent division into groups of customers that have similar characteristics to each other. This, explains Alexander Rojas Elmudesi, because the same strategies do not work in the same way for all people, so it is essential to adapt the marketing techniques used to the particularities of each group, improving their effectiveness.

Appropriate marketing techniques for each case

Following the previous point, Alexander Rojas Elmudesi maintains that, according to the segmentation that has been made of the target audience, it is necessary to choose the marketing techniques and strategies that best suit it and that best suit the mission and objectives. Of the brand.

The actions from which it is possible to choose are multiple and can be varied over time. Thus, you can find everything from social media marketing to SEO and SEM strategies, email marketing, among other things. Once the strategies that are going to be carried out for each group of the target public are selected, they must be carried out taking into account the objectives that are planned to be obtained from each one, the application deadlines and the budget available for it.

Measurement

Finally, Alexander Rojas Elmudesi explains that measuring results is an essential point in any good marketing plan. It is what allows us to have specific information regarding the results that the marketing strategies applied are having and, based on this, determine if it is necessary to make changes or if a particular course should be continued or reinforced. Measurement is, in other words, the key to identifying which paths to take based on results, in order to improve the results of the investment.

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