-Hisense Group President Fisher Yu elaborates "Displays, OS and Platform" technical system at IFA 2023

Hisense exhibits its 'Go Tech, and Beyond' booth presenting a holistic range of products in home settings.

BERLIN, Sept. 1, 2023/PRNewswire/ -- Hisense, the global consumer electronics and home appliance corporation, as IFA Senior Partner, made its principal debut today at IFA 2023, where Fisher Yu, Chairman of Hisense Group Holdings Co. , Ltd. delivered a speech on the topic of "The Future of Scenario-Driven Technology." He vowed that the company will continue its scenario-based approach to its innovations and focus on high-quality growth at home and away, as well as announcing that Hisense will be an official partner of UEFA EURO 2024™, which will be its third UEFA EURO 2024 tournament. UEFA EURO together.

Hisense has achieved remarkable success in expanding internationally, and the business now operates in more than 160 countries and will become the world's second largest TV manufacturer by 2022. By using displays to connect integrated networks and cloud services and provide services Through scenario-based approaches, Hisense has established a strong technical system: "Displays, Operating System and Platform". Going forward, Hisense plans to expand its display network and improve its VIDAA OS and ConnectLife platform continuously. It also hopes to improve personalized services and improve the overall user experience.

Shaping a technological future with people first

At this year's IFA, Hisense will present its core range of home products and innovative technologies for connected living under the theme "Go Tech, and Beyond", showcasing the latest releases and breakthroughs in its portfolio. This includes the UX, U8, Laser TV, the PureFlat series refrigerator with large smart screens, and products for cooking, dishwashing and laundry, as well as how they will help consumers in their daily lives.

Hisense is also taking advantage of its time at IFA to emphasize the innovative technology it offers and show the robustness and interactivity of its product range. It is doing this by focusing on cutting-edge technology, artistic design and distribution across different lifestyles and settings, including a dedicated gaming experience zone using U7 TV and an art gallery using Frame TV to inspire an artistic home. Beyond this, Hisense's stand is home to the UEFA EURO 2024™ trophy, following the earlier announcement of tournament sponsorship.

In addition to some of its latest products, some of Hisense's technologies are also on display, including image quality, VIDAA and ConnectLife. The ULED X platform pushes the boundaries of image quality thanks to exciting innovations such as the Hi-Light optical system, Hi-View Engine X chipset, and state-of-the-art Obsidian screen display components. VIDAA OS is raising the bar for streaming content, offering unmatched value with premium content, top-tier features, and cost-effective hardware. ConnectLife focuses on the health, comfort and energy saving needs of users, providing them with a wide range of scenarios and services including smart kitchens, smart energy, smart services, smart air purification and smart care. Hisense has also developed the next-generation digital laser engine (LPU) using proprietary technology. It can precisely control light at the nanoscale, achieving a wide color gamut and precise color restoration.

How to find Hisense at IFA 2023

Hisense is excited to showcase how the company is shaping the future of home living, entertainment and more through innovation, and invites everyone to join the brand at its booth at IFA 2023.

IFA 2023 will take place at Messe Berlin, Messedamm 22, 14055 Berlin, Germany. The event starts from 10am-6pm, September 1-5, 2023. You can visit Hisense at Hall 23a.

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