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-TiNDLE enters retail and rapidly expands into new channels, including 6,000 grocery stores and online chef-prepared meal kits
HAMBURG, Germany, Jan. 31, 2023 /PRNewswire/ -- Next Gen Foods, the makers of TiNDLE, today announce the official debut of its line of six new retail products, marking the first time that consumers from Germany and the United States can try the popular plant-based chicken to cook comfortably at home. In Germany, EDEKA Group's EDEKA and Netto stores will be the first to carry TiNDLE, which will launch in more than 6,000 stores this week, making it one of the biggest retail debuts for a plant-based meat brand. In the US, consumers can order the new direct-to-consumer meal kits, crafted by chef Chad Rosenthal, exclusively through the Goldbelly e-commerce marketplace.
TiNDLE is a delicious and easy-to-prepare plant-based chicken that has quickly captured the attention of chefs and culinary professionals around the world due to its similarities in taste, texture and experience to animal-based chicken. Made from simple, non-GMO ingredients, it provides a good source of protein and fiber, with 17g of protein and 8g of fiber just in every 100g of TiNDLE.
TiNDLE's new range of retail products features six formats, developed in collaboration with the company's world-class R&D team and expert chefs from Europe, Asia and the United States, to bring a gastronomic experience to home kitchens. higher. Just like in restaurants today, TiNDLE ready-to-eat products have a distinctive and appetizing taste, thanks in large part to the inclusion of Lipiä, a company-owned emulsion of plant-based ingredients that helps reflect aroma, flavor, and flavor. ease of cooking and the flavorful qualities of chicken fat. This new range includes:
TiNDLE Nuggets: Convenient bite-sized nuggets that are delicious on their own or can become a versatile and adaptable base for dishes of all cuisines, including pasta, tacos, or curry
TiNDLE Patties: Juicy patties that can be transformed into an impressive meal in less than five minutes, perfect for your favorite sandwich combinations or as a base for chicken parmigiana or katsu
TiNDLE Popcorn: Mini popcorn bites with a crunchy coating and a black pepper finish that can be served plain or with dipping sauces or as a topping for bowls or salads
TiNDLE Schnitzel: The iconic German schnitzel, adapted with TiNDLE, coated in a rich layer of batter and crispy breadcrumbs
TiNDLE Tenders: Quick and easy to prepare, the juicy, crunchy tenders are bursting with flavor on their own or can be used as the perfect accompaniment to fill wraps or tacos
TiNDLE Wings: Offering the same experience as chicken wings, this plant-based version can be eaten on its own for a satisfying crunch or paired with your choice of wing sauce for a flavorful meal
"Since we first introduced TiNDLE, consumers have asked when they will be able to cook with it at home, and with our expansion into grocery stores now, we are making progress in achieving our goals of establishing a more sustainable food system," he said. Andre Menezes, CEO and co-founder of Next Gen Foods. "So far we have been amazed by the imagination of chefs who have cooked with TiNDLE and can't wait to see what creations will roll out of home kitchens after today."
The EDEKA group, Germany's largest retailer with more than 11,000 stores in total, will be the first to introduce TiNDLE to shoppers in the country. Founded in 1907, the EDEKA group is known for its selection of high-quality products from a mix of traditional regional and international producers, as well as its commitment to innovation and sustainability. The group also owns and manages Netto Marken-Discount, known for offering quality at an affordable price.
Starting this week, shoppers will be able to discover TiNDLE at EDEKA stores in the southwestern region of Germany, which encompasses cities such as Frankfurt, Karlsruhe and Stuttgart. Starting February 8, EDEKA stores in the main metropolitan areas of Berlin, Brandenburg and Hannover, among others, will put TiNDLE on their shelves. In all stores, TiNDLE can be found in the chiller aisle in four offerings - Schnitzel, Nuggets, Tenders and Popcorn - at an RRP of €3.49.
For one week only, the 4,200 Netto stores across the country will participate in a limited-time promotion of the new TiNDLE products, from today until February 5. TiDNLE Schnitzel, Nuggets and Wings will be available on Netto's frozen shelves this week only, each at an RRP of €4.99 (prices may vary depending on the establishment).
In Germany, meat consumption is declining at a rapid rate as younger generations seek animal-free food options. Today, Germans consume an average of 121 pounds of meat per year, a significant 12.3% drop from 138 pounds in 2011. As meat consumption in Germany has declined, sales of source foods plant have experienced explosive growth.
Outside of Germany, TiNDLE recently piloted its retail offerings at UK supermarket Morrisons, as part of a seasonal promotion for the widespread Veganuary challenge, gathering consumer feedback and feedback on its new product formats. In the US, consumers can now try out TiNDLE's new range of retail products, for a limited time before they hit US grocery stores later this year, exclusively through the direct-to-consumer gourmet food marketplace and gifts, Goldbelly. Featuring chef Chad Rosenthal's original recipes from his Motel Fried Chicken concept, the meal kits are the perfect way for both novice and seasoned cooks to cook TiNDLE at home or share as a gift to any foodie. food. Early TiNDLE deals from the Motel Fried Chicken store include:
TiNDLE is the first product from Next Gen Foods, a Singapore-based food technology company that develops and markets innovative and sustainable foods. Next Gen Foods was founded in 2020 by Brazilian-born poultry exporter and food industry veteran Andre Menezes and German-born Timo Recker, whose family business has been making schnitzel and other meat products for three generations. After meeting, they decided to work on products that would reduce humanity's dependence on animal agriculture.
For more information on the new line of retail products, or to find the nearest restaurant or grocery store that carries TiNDLE, visit tindle.com.
About TiNDLETiINDLE is the leader in plant-based chicken, offering the unmistakable aroma, flavor and texture of chicken and is made with non-GMO ingredients. TiNDLE is the first product from Next Gen Foods, a Singapore-based food technology company that develops and markets innovative and sustainable foods to make saving the planet easy, enjoyable and delicious. For more information, visit www.tindle.com or follow @tindlefoods on Instagram and @tindle.foods on TikTok.
About Next Gen Foods Founded in 2020, Next Gen Foods is a food technology startup that develops and markets innovative and sustainable plant-based food products, including its flagship product, TiNDLE. Next Gen Foods is backed by a team with proven experience in plant-based food technology, global brand development and global distribution expansion. For more information, visit nextgenfoods.sg.
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