(Information sent by the signatory company)
Kristiansen will be responsible for leading TripleLift's strategic initiatives as it accelerates its data and media strategy.
NEW YORK, Dec. 14, 2022 /PRNewswire/ -- TripleLift, the ad technology company reinventing ad placement, announced today that it has named Sonja Kristiansen as Chief Commercial Officer, a new role for the company. Kristiansen, a member of TripleLift's executive team, will be responsible for the company's strategic initiatives, corporate development and will be instrumental in driving the company's global partnerships.
The digital media industry continues to transform at a rapid pace, with publishers and advertisers constantly moving to achieve their goals. The Business Director role was designed to accelerate TripleLift's strategic partnerships and enhance the company's ability to help publishers better monetize their content and advertisers more effectively reach their audiences amid the transformation of the industry.
"Sonja possesses a rare combination of dynamic leadership skills and a deep understanding of all parts of the digital media ecosystem," said Dave Clark, CEO of TripleLift. "She is a trusted partner to our clients, a beloved leader within our walls, and a well-informed leader in the industry. Sonja will be instrumental in developing and driving our strategy."
"With so much transformation occurring in the industry, TripleLift has an opportunity to capitalize on those changes and accelerate its roadmap as a premier SSP partner," said Sonja Kristiansen, TripleLift's chief commercial officer. "I am excited to drive TripleLift's execution against its strategic plan and create more value for our customers."
Kristiansen has 15 years of experience leading digital media strategy, partnership and revenue teams. He first joined TripleLift in 2016 and has held various strategic leadership roles with the company, including most recently, SVP, Global Platform Partnerships, where he led teams responsible for supporting more than 80 demand-side platforms (DSPs). ), audience networks, and other platforms including verification, identity, and data partners. Prior to joining the company, Kristiansen led publisher development at ad tech startup Virool and various sales, service and digital media roles with the NHL's Vancouver Canucks.
Kristiansen's appointment caps a year of rapid change for TripleLift. In March, the company completed the acquisition of 1plusX, a global proprietary data enablement platform, to accelerate its data and media strategy and enhance its portfolio of proprietary data solutions for publishers and advertisers. In August, it announced an expansion of its business into the DACH region, bringing new markets to an already long list of regions outside of the US, from EMEA to APAC. In September, it announced Vevo as another major broadcast partner to integrate the company's innovative CTV In-Show technology, which inserts brands and products into television programming through post-production product placement. And most recently, the addition of Dave Clark, former CEO of FreeWheel, a Comcast company, as CEO of TripleLift.
About TripleLift TripleLift is the ad technology company reinventing ad placement at the intersection of creative, media, and data. Our marketplace serves the world's leading brands, publishers, broadcasters, and demand-side platforms, executing over 1 trillion ad transactions each month. Clients choose us for our addressable offerings, from native and online video to connected TV, innovations that brand content in real time, and support experts dedicated to maximizing partner performance. And with the acquisition of 1plusX, clients can unlock the full value of their marketing data in a privacy-safe way with their proprietary data management platform. As part of the Vista Equity Partners portfolio, TripleLift has been featured in both the Inc. 5000 and Deloitte Technology Fast 500 for five years in a row, has been named to Business Insider's list of the most popular ad tech companies for three years in a row and received AdExchanger's Most Innovative Technology TV Advertising Award in 2021. Find out how TripleLift is shaping the future of advertising at triplelift.com.
Logo - https://mma.prnewswire.com/media/1476042...
View original content: https://www.prnewswire.com/news-releases/triplelift-nombra-a-sonja-kristiansen-como-su-directora-comercial-301702890.html
