RELEASE: True Fit announces the expansion of its collaboration with Google Cloud

(Information sent by the signatory company).

RELEASE: True Fit announces the expansion of its collaboration with Google Cloud

(Information sent by the signatory company)

-True Fit announces expanded partnership with Google Cloud to drive data-driven growth for fashion retailers

BOSTON, Feb. 20, 2023/PRNewswire/ -- True Fit, a data-driven fit customization platform for retailers and fashion brands, has announced that it has expanded its strategic partnership with Google Cloud.

By forging stronger integrations with key Google Cloud services, BigQuery and BigQuery's Analytics Hub, True Fit is optimizing the way it serves and shares data and analytics from its Fashion Genome, the world's largest connected data set for fashion and clothing, with its retail and brand partners.

True Fit's Fashion Genome gathers data from 80 million active members and over 17,000 brands to reveal insights and offer fit customization to shoppers. The high-fidelity fit recommendations generated by the platform build trust in customers' buying processes. This helps retailers improve the customer experience, drive conversion and increase revenue, while reducing adjustment-related returns to drive growth.

True Fit is leveraging BigQuery, a fully managed cloud data storage solution tightly integrated with Google Cloud products, and Analytics Hub, a BigQuery service that simplifies serving data, to deliver more actionable insights to its partners. retailers. This allows for greater personalization, making it even easier for brands and retailers to leverage the Fashion Genome to personalize customer checkouts.

Raj Chandrasekaran, CTO at True Fit, commented: "Optimizing the way data is served and gaining more actionable insights through our integration with Google Cloud means our retail partners can deliver great shopping experiences, higher conversion and ultimately, higher revenue. Our ability to process volumes of data and easily exchange it with our clients has been boosted through collaboration with BigQuery and the Analytics Hub."

"Retailers want to simplify the way they manage and analyze data to generate more impactful insights for their business," said Carrie Tharp, vice president of retail at Google Cloud. "Now that True Fit's Fashion Genome is more deeply integrated with Google Cloud, retailers can apply our technology to their most critical data sets to unlock new business value and create more personalized shopping experiences for consumers."

"Our expanded partnership with Google Cloud, which gives us the ability to offer retailers easier access to insights from important data sets, becomes even more relevant in the context of the economic headwinds and uncertainty we are facing. seeing globally," said William R. Adler, CEO of True Fit. "The capabilities that help retailers win hard-fought conversions while maintaining margin will become even more imperative."

About TrueFit

True Fit is the leading platform that apparel and footwear retailers leverage to optimize fit targeting and boost shopper confidence. Its platform is made up of the largest amount of data on footwear, clothing and consumers, representing 17,000 brands and more than 80 million active members. True Fit's dataset is organized and connected to streamline the shopping experience, engage shoppers, and provide retailers with unparalleled insights and data services.

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