RELEASE: Truelink Capital Acquires Richardson Sales Performance

LOS ANGELES and PHILADELPHIA, July 10, 2023 /PRNewswire/ -- Truelink Capital ("Truelink") today announced the acquisition of Richardson Sales Performance.

RELEASE: Truelink Capital Acquires Richardson Sales Performance

LOS ANGELES and PHILADELPHIA, July 10, 2023 /PRNewswire/ -- Truelink Capital ("Truelink") today announced the acquisition of Richardson Sales Performance. Founded in 1979, Richardson Sales Performance ("Richardson" or the "Company") is the world leader in sales training and performance improvement as ranked by independent analysts Forrester Research and Gartner. Richardson powerfully combines a combination of proprietary intellectual property, modern digital technology, a data-driven approach, and a global network of sales experts to create one of the most differentiated experiences and scaled sales performance solutions available on the market.

John Elsey, President and CEO of Richardson, said: "We are delighted to continue our next phase of growth with Truelink Capital. There is tremendous opportunity for us to continue to lead and transform the sales training and performance improvement space. With Truelink , we can continue to innovate and deliver outstanding results for our customers and employees."

"At Truelink, we are focused on partnering with great management teams and accelerating growth, and that is how our firm intends to support Richardson," said Luke Myers, Truelink co-founder and managing partner. "Richardson is an industry leader, with an immensely talented team, experienced leadership and a strong customer value proposition. We are excited about Richardson's high-quality and adaptable content, and believe the Company has a strong foundation for growth, industry-leading technology and global reach. We are confident that with additional investment, the Company is well positioned to build on its positive momentum and reach new heights in its next chapter."

This transaction marks the second acquisition for Truelink, which was launched in 2022 by Todd Golditch and Luke Myers to target companies in the technology and industrial services sectors. The company's senior team brings decades of experience to its portfolio partners, a long track record of creating value together, and well-established strategies to improve processes, drive growth, and increase profits.

Richardson Sales Performance will continue to provide the same high-quality solutions, supported by the Company's existing management team and talented network of employees. Truelink's operations team is working alongside Richardson's leadership to make strategic investments in growing the company, both organically and through strategic M&A.

Houlihan Lokey served as exclusive financial advisor to Richardson for the transaction and Allen

About Truelink Capital

Truelink Capital is a Los Angeles-based middle market private equity firm. Truelink combines deep industry experience in the technology-enabled industrial and service sectors with a commitment to building partnerships that drive long-term value creation through an operations-focused strategy. Truelink partners with management, corporate vendors and founders to accelerate growth through the execution of operational improvements, strategic initiatives and transformative add-on acquisitions.

About Richardson Sales Performance

Richardson Sales Performance is a world leader in sales training and performance improvement. For more than 40 years, Richardson has worked with some of the most inspiring sales organizations across industries and geographies. The Company drives accelerated growth by enabling agility in sales teams so they can anticipate the changing needs of buyers and act quickly to win. From ensuring sales managers execute the right activities to equipping sales teams with the skills and agile approach that focuses on customer collaboration, Richardson will guide sales organizations through a performance-enabled journey. digitally that excites, involves and reveals results.

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