Madrid, April 11, 2023.
'Social Networks Pharma Observatory 2023: Analysis of the TOP 25 pharmaceutical companies in Spain' is a complete study that reflects the current state of the social networks of the 25 pharmaceutical companies with the highest turnover in Spain. Capturing the evolution of pharmaceutical communication after COVID 19, the impact of trends in the sector or the way of relating to users are some of the main axes analyzed
ROI UP Group, the international agency for MarTech, launches a new study from its LifeScience area. On this occasion, his team has prepared the 'Pharma Observatory of Social Networks 2023: Analysis of the TOP 25 pharmaceuticals in Spain'. After a first job on SEO, this report reveals that two national companies (Cinfa and Kern Pharma) lead the best content strategy in social networks in the Spanish market. To carry out this study, which reflects the current state of the industry in the country , a methodology has been followed that includes the analysis of the social networks of the 25 pharmaceutical companies with the highest turnover in Spain, as well as a Social Listening exercise, a benchmark and a survey to analyze the behavior of content consumers. In the words of Vicente Sánchez, Head of SM
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