CANNES, France, May 28, 2023 /PRNewswire/ -- As an official partner of the world-renowned 76th Cannes Film Festival, Campari, an icon of cocktail culture, inspired through a series of events celebrating the unforgettable creations of mixology and the film industry.
The Campari Lounge of the Palais des Festivals was the center of the activity, hosting the cast of La Chimera and the recording of a live podcast with the star of Firebrand, Alicia Vikander, all with the Red Carpet and the Croisette as a backdrop. , both visible from the Lounge. Campari's iconic red presence was also felt along the Croisette in Cannes, with events taking place on the Palais de Stephanie beach, on the Barrière beach and at the Hotel Martinez, including the after-party film to contest Black Flies.
Each Campari staged moment brought to life the one thing Campari cocktails and cinema have in common: icons at their heart that elevate the experience beyond what is expected.
TWO UNFORGETTABLE WEEKS OF EVENTS
In addition to hosting partner events, a highlight for Campari during the Festival was the Discover Red event; an evening curated by the iconic red aperitif brand that offered guests unforgettable creations by two-Michelin-star chef Christian Sinicropi and Camparino in Galleria head bartender Tommaso Cecca. The evening began with an aperitif attended by May December star Charles Melton and legendary actor Luke Evans, followed by a cocktail pairing experience curated by Christian and Tommaso.
No star-studded event would be complete without celebrity viral content creator and red carpet regular Cole Walliser, known for his slow-motion edits of talent at high-profile events and capturing Discover Red guests like Alessandra Ambrosio .
Throughout the Festival, the Campari Lounge and the Palais de Stephanie Beach became the setting for the afterparties of the unforgettable creations premiered at the 76th Cannes Film Festival. On the beach, Campari welcomed the cast of Black Flies, including Tye Sheridan, and director Jean-Stéphane Sauvaire with an evening celebrating the success of the premiere. Campari also hosted an aperitif in the Lounge with the cast of La Chimera, including Isabella Rossellini, followed by a party on the beach at the Palais de Stephanie.
The Hollywood Reporter recorded a special presentation of its flagship podcast, Awards Chatter, live from the Campari Lounge at the Cannes International Film Festival, featuring a one-on-one interview with Alicia Vikander and THR Awards Executive Editor Scott Feinberg, sponsored by Campari.
Campari was proud to be the sponsor of the Golden Globes Variety Party, which hosted the most influential stars, creators and executives. The evening was attended by Cate Blanchett, Charles Melton, Tye Sheridan and Shaunette Renée Wilson and attendees enjoyed a selection of the world's most iconic cocktails at an unmissable Campari bar.
At THE IDOL's premiere after party, Campari served its iconic drinks at a must-see bar, inviting guests to celebrate another unforgettable creation. The event was attended by cast members including Abel Tesfaye (The Weeknd) and Lily Rose-Depp alongside a host of world-renowned talent.
In addition to hosting star-studded film casts, Campari hosted Jury Un Certain Regard, including John Reilly, Emilie Dequenne and Davy Chou, who all visited the room for an hour of Aperitif, and American actors Tyler Hoechlin and Ian Bohen, who visited the room for an aperitif.
Campari also hosted events rooted in the film industry and the celebration of passion and talent in film. Stampede Ventures and EST Studios hosted an evening at Campari Lounge to celebrate the unforgettable creations of the exciting wave of Asian cinema; the evening brought together AAPI and Asian executives, distributors and celebrities in a shared space.
Campari once again hosted Breaking Through The Lens (BTTL), an organization that advocates for a more equitable film industry by connecting directors of the marginalized genre with funding. After the success of their first collaboration at the 2022 Cannes Film Festival, this year the initiative hosted a round table moderated by the famous Wendy Mitchell, with the participation of industry change agents such as Frederic Boyer, artistic director of Tribeca; Shruti Haasan, actress and activist star of The Eye; Mounia Wissinger, marketing director of Protagonist; and Molly Manning Walker, writer-director of How To Have Sex, which premiered in Un Certain Regard at this year's festival.
During an evening dedicated to celebrating the creativity and passion of Campari, five of the world's best bartenders came together for CAMPARI: Celebrating Unforgettable Creations. Each bartender designed their own cocktails, served by Camparino in Galleria, and at the center of each one was the glamor of the Cannes Croisette, the essence of the world's most prestigious film festival, and the magic of cinema, all backed by for the iconic red Campari aperitif.
Julka Villa, Campari Group Global Marketing Director, explained: "Looking back on these two weeks, it's amazing to see the events we've been involved in; from hosting A-List talent in our Campari Lounge, to sponsoring events glamorous on the Croisette, taking the iconic Campari cocktails and exceptional Camparino in Galleria service to the stars and, of course, hosting our own unforgettable night at the Hotel Martinez.During each event, our goal was to inspire and immerse guests in the world of global cinema, through the red lens of Campari, and to the level of elevation expected from both Campari and the Cannes Film Festival. Now, we look forward to next year."
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