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SHENZHEN, China, Feb. 3, 2023 /PRNewswire/ -- On January 31, at ISE 2023, the world's largest and most professional AV exhibition, Unilumin, a famous Chinese LED company, introduced the latest integrated products and solutions.
Unilumin Group held the press conference at the exhibition to announce that the brand LAMPRO, a subsidiary of Unilumin Group, has been renewed from LAMP. It was reported that this renewal of the brand is aimed at a better positioning of LAMPRO.
According to the representatives of Unilumin Group, the "PRO" not only refers to "professional", showing that LAMPRO can offer professional products and solutions, but also means "pro for partners", which means that LAMPRO focuses on serving channel partners to achieve a win-win situation.
In addition, LAMPRO's key visual identity changed from blue to green. On the one hand, it displays a more member-oriented, dynamic and fashionable brand image. On the other hand, the green color represents respect for the environment, which means that LAMPRO provides channel partners with higher resolution and more energy-saving LED display products.
New brand positioning: Professional solution provider for LED display products and applications.
New brand vision: Show a better world.
Nuevo slogan de la marca: LAMPRO, Pro for Partners.
Powered by Unilumin Group, LAMPRO will be dedicated to offering more professional LED products and integrated solutions for channel partners.
Founded in 2004, Unilumin Group Co., Ltd was listed on the Shenzhen Stock Exchange in 2011 (XSHE: 300232). It is a leading global provider of LED display and lighting products and solutions. Globally, it has also ranked first in the industry in terms of sales value and sales volume of LED display products. Unilumin has successfully served Huawei, Microsoft, Apple, Google, Disney and other Fortune 500 companies.
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