RELEASE: Virgin Active launches loyalty program powered by Comarch

KRAKOW, Poland, Aug.

RELEASE: Virgin Active launches loyalty program powered by Comarch

KRAKOW, Poland, Aug. 7, 2023 /PRNewswire/ -- Virgin Active, one of the world's leading health clubs, chooses Comarch as its new loyalty solutions provider. Through the power of the ComarchLoyalty Management platform, Virgin Active hopes to improve its member experience, retention and engagement.

The launch of the new Virgin Active App and the Virgin Active Rewards program seeks to make a healthy lifestyle more accessible to members. Virgin Active now rewards members with a fully integrated rewards program in the new app.

"We created the new app with our members' experience in mind, focusing on how we can further immerse them and help them on their journey to wellness. We recognize that people rely on digital platforms for fitness advice, and our goal with app has been to bridge the digital and physical worlds to nurture and grow our relationship with our members," said Dean Kowarski, Group CEO of Virgin Active.

With over 30 years of industry experience, Comarch has the skills and tools to ensure the successful implementation of a highly attractive loyalty programme.

From the very first meeting, the Virgin Active team had a clear vision and mission for the program they wanted to launch. With our strong presence in South Africa and our experience in multiple loyalty branches, Comarch enabled the VA team to introduce it to their customers in a timely manner. I am extremely proud that Virgin Active not only chose our loyalty solution, but also chose to host it in one of our data centers. The close collaboration between the two teams continues and I am excited about what lies ahead and the value we will offer Virgin Active Rewards members. – Jakub Socha, Sales Director at Comarch


Virgin Active is a chain of gyms in South Africa, Botswana, Namibia, Italy, Australia, Singapore, Thailand and the United Kingdom. The brand has close to 1 million RPA members who can enjoy access to its exclusive classes, leading experts and 238 fitness clubs on four continents.


Comarch is a global software house with over 30 years of experience in developing and building loyalty technology solutions. Recognized by the Forrester Wave as a top provider of loyalty technology solutions in 2023, Comarch is responsible for more than 120 successfully implemented loyalty initiatives in 50 countries.

To find out more about Comarch's loyalty solutions, click here.

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