- Xinhua Silk Road: Bailian Group plays a crucial role in the development of Shanghai's consumer market
BEIJING, Sept. 25, 2023 /PRNewswire/ -- China's retail giant Shanghai Bailian (Group) Co., Ltd. has expanded its market presence by enhancing the influence of trade benchmarks, optimizing the supply of goods consumption and innovating in business models.
In July 2021, Shanghai was selected as one of the first international consumer hub cities. As a business giant in Shanghai, Bailian Group seized this strategic opportunity and responded positively and quickly. The company carried out a deep commitment to the May 5 shopping festivals and witnessed the increase in sales year after year.
It is known that the 2023 shopping festival coincided with the 20th anniversary of the establishment of Bailian Group, the group invested a total of about 2 billion yuan in sales promotion resources during the festival.
In response to the creation of new consumption spaces in Shanghai, Bailian Group actively promotes the transformation and upgrading of business entities, building two international consumption agglomeration areas in the east and west of Shanghai.
In terms of building new consumption benchmarks, Bailian has made efforts from the basic services side, integrating business with culture, art, tourism, sports and exhibitions, etc., thus creating small points characteristic reference points. For example, Bailian Group has cooperated with the Shanghai Natural History Museum, combined with Guochao culture, and through self-developed products, the two parties incubated a series of boutique stores.
Starting this year, Bailian Group's emporiums have provided support for the debuts and exhibitions of well-known brands at home and abroad. A series of original marketing activities such as "Bailian Night" and "Sustainable Living Festival" and live broadcast sessions have been launched one after another, continuously igniting consumers' enthusiasm.
Bailian Group believes that consumption is a mirror that reflects the economic and social development of a city. In the context of digital transformation in Shanghai, the group opened three main channels: online, mobile and offline, and rebuilt its business model by emphasizing the core elements of product quality, shopping experience and chain supply, thus building a new future-oriented digital business body.
Forging an international consumption hub city is a strategic mission of Shanghai in the development of China's "dual circulation", as well as a development opportunity for business enterprises in Shanghai. Represented by Bailian Group, with joint efforts of more enterprises and business entities, the construction of the international consumption center city of Shanghai is becoming more and more attractive to the world and injecting greater impetus to regional development.
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