-Xinhua Silk Road: Ancient city located in north China sees flourishing cultural tourism bolstered by supply innovation
BEIJING, July 1, 2023 /PRNewswire/ -- The 9th Shanxi Tourism Development Conference held in Datong, north China's Shanxi Province, from June 26 to 28, highlighted how the ancient city focused on the innovation to invigorate its cultural tourism sector.
Compared with the past, this year's conference particularly prioritized supply innovation and established platforms for cooperation between demanders of cultural tourism services and major providers to boost various innovative cultural tourism programs.
More than 100 innovative cultural tourism institutions such as China Oriental Performing Arts Group and related companies attended the conference as suppliers along with more than 100 service demanders, mainly made up of major operators of scenic areas and related entertainment blocks.
Zhang Qiang, the mayor of the city, said that Shanxi has employed supply innovation as an effective means of stimulating the development of high-quality cultural tourism in recent years, and has accumulated a lot of experience in forming a new development pattern for the city. local cultural tourism industry characterized by a new experience in scenic spots, business design, cultural brands and marketing modes.
At the opening ceremony on Tuesday, the Shanxi Department of Culture and Tourism jointly launched with its counterparts from Beijing, Tianjin, Hebei and Inner Mongolia their strategic cooperation in the coordinated development of cultural tourism. Four cities, including Dalian, Dali, Datong and Daqing, signed coordination and cooperation agreements between sister cities to further boost the development of cross-regional cultural tourism.
As an important achievement of their integration into the Beijing-Tianjin-Hebei region and as a result of the establishment of a regional cultural tourism center, tourists from Beijing, Tianjin, Hebei and Inner Mongolia contributed more than 60 percent of the external tourists to Datong, according to the China Datong Tourism Development Index report (January-May 2023) published by the China Economic Information Service.
With abundant cultural and tourism resources, Datong fully exploited them to revitalize cultural tourism and devoted great efforts to the protection and restoration of ancient cities, the construction of scenic area facilities, the supply of cultural tourism products, and the integration of multiple commercial formats.
Under such practices, the average tourist satisfaction score for Datong continued to improve, rising by 0.6 points from 2022 to 4.56 points in the first five months of 2023.
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