SHANGHAI, Nov. 10, 2022 /PRNewswire/ -- Yatsen Global showcased the latest innovations from its high-tech skincare brand Galenic, and EVE LOM, a high-end natural SPA brand from the UK, at the 5th China International Import Expo (CIIE) being held in Shanghai. Under the theme "Yatsen, a new discovery journey of beauty", the beauty group joined the event with the two foreign brands, while showing respect for the history and culture of brands, and promoting innovation of the products with the research and development of technology to refound them with vitality and strength.
On the morning of November 6, Liu Fuxue, Deputy Director General of the CIIE Office, Sohail Shaikh, Sector Director and Minister Counselor for Creative, Consumer, Learning and Food Industries of the British Consulate General in Shanghai, Pierre Moussy, Economic Counselor at the French Consulate in Shanghai, and other distinguished guests joined David Huang, Founder, President and CEO of Yatsen Global Pte. Ltd at the Yatsen Global launch ceremony.
David Huang stated, "As a fast-growing multi-brand beauty platform, Yatsen Global is committed to bringing here the supreme beauty products from some of the world's leading skincare brands and international innovative technologies, increasing the visibility and recognition of these brands in China, while helping them advance in the market."
Eric Ducournau, CEO of the Pierre Faber Group, also expressed his congratulations through a video, noting that "In the future, our company will continue to work with Galenic Laboratories to develop more high-performance skin care products with technologies of precise and cutting-edge formulations, in a move to help women of all ages solve their specific skin concerns."
At the event, EVE LOM Radiance Repair Retinol Serum made its world debut during the live CCTV broadcast. With the concept of creating a healthy anti-aging formula, the gentle yet powerful EVE LOM Radiance Repair Retinol Serum plumps and hydrates the skin, providing a firmer, smoother and more even complexion over time. Galenic also presented its Galenic Cosmeceutique Kit [N°1] Vitamin C and the new product Galenic Couture Secret D'Excellence Serum, along with other featured products on the stand. Yatsen Global's participation in the event with EVE LOM and Galenic reflected the importance that the firm attaches to these two brands, as well as its strategic vision of establishing a global and multi-brand presence.
Yatsen Global announced that it will attend the 6th edition of CIIE in 2023 and signed contracts at the opening ceremony, becoming the first exhibitor to establish a strategic partnership during the event. The beauty group also signed an agreement with Sun Yat-sen University whereby the two parties will collaborate to address beauty research issues. In addition, the company joined with the university to release the latest results from the China Skin Aging Research Platform, thereby contributing to skin research in China.
Yatsen Global will continue to develop a global multi-brand portfolio, enabling more brands to retain their unique DNA, while leveraging Yatsen Global's cutting-edge technologies and brand operating capabilities to push the boundaries of brand development, renew its vitality in the Chinese market and achieve long-term quality new growth.
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