-New 'One World, One Health' report shows critical need for closer collaboration between key stakeholders in human, animal and environmental health
JPA Health introduces connectivity scoring to measure relationships between key audiences
WASHINGTON, Nov. 1, 2023/PRNewswire/ -- A new report from JPA Health titled, "One World, One Health: Exploring the Connectability between Human, Animal and Environmental Health," between human, animal and environmental health) reveals a worrying lack of communication and collaboration between influential global stakeholders in human, animal and environmental health.
The One Health concept, supported by the World Health Organization and the Centers for Disease Control and Prevention, recognizes the need for greater collaboration among stakeholders in human, animal and environmental health. 1,2 One Health principles are also reflected in the United Nations Sustainable Development Goals, including Zero Hunger (Goal 2), Good Health and Wellbeing (Goal 3), Clean Water and Sanitation (Goal 6), Underwater Life (Goal 14) and Life on Land (Goal 15). 3
"We hope this analysis serves as a catalyst for change, igniting conversations and inspiring collaborative action toward a future where One Health is adopted as the foundation for addressing the complex health challenges of our time," said Professor Michael Lairmore DVM, PhD. , Distinguished Professor (Emeritus) and former dean of UC Davis, who contributed to the report.
To generate the report, JPA Health's analytics tool, GRETEL®, was used to assess connections and influence between organizations and individuals (using social network analysis as a proxy). The key findings are:
To generate these findings, JPA Health used the 'Connectivity Score' and a stakeholder analysis to assess how effectively different stakeholders build social connections and spread messages. A connectivity score of 1.0 or higher means messages with a higher propensity for widespread dissemination. However, it is preferable to achieve a score close to 2.0 or higher to optimize message reach and overall awareness.
"We developed this report to highlight the pressing need for all stakeholders, including CEOs and C-suite executives, to prioritize the One Health approach and work more intentionally to protect human and animal health, as well as sustainability. for our planet," said Carrie Jones, CEO of JPA Health. "We urge business leaders to set precedents, championing cross-sector communication and a shared commitment to a healthier world. This is not just a moral obligation; it is a strategic necessity for long-term, sustainable business success."
The gaps in the One Health conversation identified by JPA Health's analysis could be addressed in several ways, including, but not limited to: integrated and improved federal, state, and local policies; specific communication campaigns; stronger cross-sector alliances; and more authentic diversity, equity and inclusion efforts.
The full report is available here.
Approach
JPA Health used its proprietary AI-based insights tool, GRETEL®, to analyze social media data from August 2022 to July 2023. This analysis revealed important insights into the One Health approach, including how well people are communicating. human, animal and environmental health sectors. While One Health initiatives have a global impact, the report shows that key players in the fields of health, medicine and science are not having continuous and in-depth conversations about One Health. It also highlights limited communication between these stakeholders, underscoring the urgent need for better collaboration to address complex global health challenges.
About JPA Health
JPA Health is an award-winning, full-service independent agency established in 2007. With offices in the US and UK, the agency offers marketing, public relations and promotion services. JPA Health recently received PR Daily's 2023 Agency of the Year award. The firm is a leader in the healthcare industry for its award-winning work designing health campaigns that drive change and deliver measurable results. The JPA Health team is passionate about helping people live healthier lives. For more information, visit www.jpa.com.
About GRETEL®
GRETEL's proprietary precision communications engine is designed to help users navigate the complex health communications landscape by providing data-driven insights, identifying trends, and understanding audience preferences. By analyzing large data sets, you can identify themes, trends, and preferences within specific health topics, enabling the development of targeted and effective messaging strategies to engage with audiences.
About OneHealth
One Health recognizes the interconnection between human health, animal health and environmental health. Disease prevention and monitoring of zoonotic diseases can reduce the risk of serious disease outbreaks. The health of the environment impacts humans, animals and plants. Deforestation, pollution and climate change have consequences for all areas of One Health, and by considering these issues holistically, we can address complex global health issues and achieve better outcomes for all of us.1,2
References
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