STATEMENT: CEOMA and Másfamilia join forces in the fight against ageism

(Information sent by the signatory company).

STATEMENT: CEOMA and Másfamilia join forces in the fight against ageism

(Information sent by the signatory company)

Both organizations have signed an agreement by which CEOMA's 'Elderly friendly company' initiative will support the 'mástalentosénior' distinction awarded by Fundación Másfamilia to companies that prevent age discrimination.

The agreement also establishes that Fundación Másfamilia will recommend the 'Friendly Company' accreditation as a complement to its distinctive

Madrid, November 16, 2023.- The Spanish Confederation of Seniors' Organizations (CEOMA) and the Másfamilia Foundation have signed a collaboration agreement today to develop joint initiatives "that promote a respectful, proactive and inclusive culture with the senior community."

The president of CEOMA, Sabina Camacho, and the director of Fundación Másfamilia, Roberto Martínez, participated in the signing of the agreement. The objective of the agreement is to work together to fight against age discrimination, since "it is one of the main causes of social rejection in the elderly population and, in particular, with the management of senior talent." The initiative aims to distinguish those organizations with best practices and that support senior talent.

According to both organizations, "decidedly and genuinely supporting senior talent in organizations is a clear commitment to competitiveness, as well as an exercise in social responsibility, framed in the Sustainable Development Goals - SDG and the United Nations 2030 Agenda."

The agreement reached establishes that CEOMA will support the 'mástalentosénior' badge developed and promoted by the Másfamilia Foundation, the Spanish Association of Executives and Counselors and the Máshumano Foundation. Likewise, Fundación Másfamilia will recommend the 'Elderly Friendly Company' accreditation from CEOMA as a complement to its badge.

Spanish Confederation of Seniors' Organizations

CEOMA is a non-profit entity created to defend the rights of older people. It represents 24 senior organizations from the different Autonomous Communities, with more than 800,000 basic members and more than 1,500 Associations. More information:

About Másfamilia Foundation

Fundación Másfamilia is an independent, non-profit organization that has been working since 2003 to provide innovative and highly professional solutions such as the EFR Certificate in conciliation management, which more than 800 entities around the world already have. Likewise, Másfamilia develops actions that improve the quality of life and well-being of families through the reconciliation of personal and work life, in return for the important role they play as an element of social cohesion.

Celia Moreno GarridoOffice Coordinator and Head of Institutional Communication and Imageceliamoreno@ceoma.orgC/ Fernando el Católico, 10 - Local 7 28015 MADRIDMobile: 626 170 705Tel.: 91 557 25 56

Isana Navarro Europa Press Comunicaciónisananavarro@europapress.es600 90 55 65