NEW YORK, Sept. 5, 2023 /PRNewswire/ -- David Yurman, America's leading luxury jewelry brand, is pleased to announce the launch of its Sculpted Cable bracelet with a new campaign featuring the "it- girl" from social media Sofia Richie Grainge, the brand's new global ambassador. Shot amid the expansive views and organic architecture of the Kellogg Doolittle House in Joshua Tree, CA, the Fall 2023 campaign marks the brand's first to feature a single-hero collection.
On set, Richie Grainge effortlessly expressed the essence of relaxed luxury that is synonymous with David Yurman, underscoring the creative spirit and modern sophistication of the jewelry itself. The campaign was shot by fashion photographer Glen Luchford and designed by Elin Svahn, with creative direction by Evan Yurman.
"David Yurman embodies everything I try to express with my aesthetic: how I dress and how I want to feel, which to me is very timeless and elegant," explained Richie Grainge. "This campaign is about paving your own path: being very confident, taking direction and being the leader of your own pack."
In Sculpted Cable, the original helix design is reinvented as a subtler, lower-profile relief, with each ridge meticulously carved and polished to optimum shine. Sculpted Cable's wavy designs reference the fullness of the original Cable, blending timeless craftsmanship with a modern sensibility. An exquisite expansion of David Yurman's current Sculpted Cable range, the new bracelet will be available in 18K yellow, rose and white gold, with and without pavé hand-set diamonds.
The new Sculpted Cable design was meticulously designed and developed over many years; This latest version features refined Cable curves in slimmer, lower profiles. One version of the bracelet dazzles with 170 hand-set diamonds in graduated sizes, totaling up to 1.7 carats, skillfully traced and placed by David Yurman's master craftsmen to emphasize the Grooved Cable.
"Sofia is a style icon with endless charm and we are delighted to be collaborating with her," said President Evan Yurman. "She is truly the perfect ambassador for launching these new Sculpted Cable designs, which are the latest evolution of our signature motif, Cable."
ABOUT DAVID YURMAN
David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramist. When artists began collaborating, their goal was simply to create beautiful objects to wear. Today, with his son Evan, they create timeless yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable – their artistic signature. David Yurman collections are available in 51 retail stores in the United States, Canada, Hong Kong and France and in more than 300 locations worldwide, through its exclusive authorized network of fine jewelry and watch retailers, including the United States , Canada, the Caribbean and France, Russia and the Middle East.
MEDIA CONTACT:Nike Communicationsdavidyurman@nikecomm.com
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