(Information sent by the signatory company)

- The Galician brewery, which has had a subsidiary in this Asian market since 2010, has temporarily changed the image of its bottles intended for its consumers in China and Singapore with the aim of paying tribute to the Year of the Rabbit that is beginning now

- The strong commitment to the internationalization of the company in recent years requires a constant effort to get closer to the culture and traditions of local consumers that materializes in this type of special editions

A Coruña, February 14, 2023- Estrella Galicia has joined the celebration of the Chinese New Year with the launch of a special edition of bottles that reflect the image of the recently begun Year of the Rabbit, a representation of kindness and courage according to the chinese tradition.

In this way, the Galician brewery has temporarily changed the image of the 33 and 20 cl bottles and packs. destined for the Chinese and Singapore markets, which will be available at the brand's main retailers and clients in these countries, as well as on its Tmall and JD e-commerce platforms.

“A maxim for Estrella Galicia is the generation of value for clients and consumers in the countries in which it operates. We do it through the product itself, but also through marketing tools such as special editions. This brings us closer to the consumer, generating links in very competitive markets in which differentiation is very relevant”, says David Fernández, international marketing director of Estrella Galicia.

Hijos de Rivera, the company that owns Estrella Galicia, has had its own subsidiary in China since 2010. It is located in the city of Shanghai, from where it acts as an importer and distributor of the company for this market. The strong commitment to the internationalization of the company in recent years requires a constant effort to get closer to the culture and traditions of local consumers that materializes in this type of special editions.

Contact:

Cecilia Babarro Alén

Press Officer

HIJOS DE RIVERA CORPORATION S.L.

C/ Copérnico, 6, 3rd Building BCA 28

15008 A Coruña

T 981 901 906

cbabarro@estrellagalicia.es