- EX.CO expands video technology platform to support AI-powered recommendations and premium video libraries for publishers
New features increase revenue by 17% and time spent on video by 50% for publishers, on average
NEW YORK, March 28, 2023 /PRNewswire/ -- EX.CO - The Experience Company, the world's first leading video technology platform for publishers that empowers publishers to own their video content and monetization strategies , today announced the launch of AI-powered recommendations and premium video libraries for publishers.
The technology leverages AI-based algorithms to find the most contextually relevant video for each article, as well as the highest performing feed for a web page. The new capabilities have been shown to increase publisher revenue by 17% on average and increase dwell time in video players by 50%. Growth is also significant in other valuable business areas such as audience engagement, recirculation, and subscriptions.
The company's publishing technology was ramped up recently with the 2022 acquisition of artificial intelligence and machine learning company Bibblio, which focused on contextual targeting, and a recent partnership with VideoElephant, the largest video library and distribution network. largest and premium in the world.
EX.CO's comprehensive video platform now includes over 50,000 premium original and partner-owned videos from sources including AccuWeather, Bloomberg, Cheddar News, Newsy, PA Media, Sports Illustrated, Tribune Content Agency and The Telegraph. The videos displayed to a user can be either original publisher content or syndicated content, which includes short form, long form, permanent, streaming, mainstream, and niche videos.
"Content has been and always will be a key part of our company's DNA," said Tom Pachys, Co-Founder and CEO of EX.CO. "By expanding our video offering for publishers with these unique capabilities, we ensure a superior experience for readers by always delivering a video that is relevant to the page while driving the highest return for the publisher."
For more information on EX.CO, visit ex.co.
About EX.CO
We are EX.CO, the world's first leading publisher video technology platform that empowers publishers to own their video strategy for maximum performance. Some of the world's largest publishers, including Arena Group, CBSi, Hearst, MLB, Nasdaq, Time, and VICE, rely on our AI-powered solutions for video management, video monetization, content automation, and recommendation. of videos. Founded in 2012 and headquartered in New York City with employees around the world, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North and Firstime Ventures. For more information, visit ex.co.
Media Contact:
Tammy Blythe GoodmanEX.COtammy.goodman@ex.co
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