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- Bolívar New Gold Medal is presented in a special case of 10 Habanos, which will be exclusively available in the La Casa del Habano franchise network
- The night also paid tribute to the successful La Casa del Habano franchise network, which already has 157 establishments around the world and is a benchmark in terms of specialized sales for Habano lovers
HAVANA, March 2, 2023 /PRNewswire/ -- Yesterday, the El Laguito Protocol Room held a cocktail that marked the halfway point of this edition of the Festival and that left no one indifferent. The night welcomed around 700 guests and paid tribute to one of the most emblematic brands of Habanos, S.A.: Bolívar, with more than 120 years of history. The name of the brand is a tribute to the Venezuelan leader Simón Bolívar, Liberator of much of South America and one of the great figures of the 19th century.
One of the highlights of the night was the presentation of the Bolívar New Gold Medal vitola (ring gauge 48 x 165 mm long), which is presented in a special case of 10 Habanos. The vitola is launched exclusively for sale in the La Casa del Habano franchise network, a project that began in 1990 with the aim of offering exclusivity, giving the best service and product experience to all Habano lovers and that in It currently has 157 establishments throughout the world.
In the words of José María López Inchaurbe, Vice President of Habanos Development, "A night as special as this is the perfect setting to pay homage to one of our most historic brands, produced entirely by hand and with a long filler, and with 121 years of history: our Bolívar brand. I also want to thank and acknowledge all the work and effort of all the Franchisees, Distributors and the Management of Casa del Habano for having exceeded all expectations, even in the midst of the uncertainty of the pandemic."
New Gold Medal recovers a vitola that dates back to the 60s, 50% wrapped in gold aluminum foil, which is also among the most famous Habanos for collectors. Its earthy flavor is unmatched and can retain its distinctive taste for decades. For its part, La Casa del Habano was the other protagonist of the night. With the objective of showing the consumer the product in an exclusive environment, in optimum conditions of conservation and presentation of the product, it is always the best place to find specialized advice on the acquisition of Habanos.
Likewise, during the celebration it was possible to enjoy a bartender show and a Flyboard performance, as well as live Cuban and Afro-Cuban music concerts by Brenda Navarrete, Trio Jazz Oliver Valdez, Jóvenes clásicos del Son and Maria Victoria. The closing concert was offered by Arnaldo and his Talismán.
To download high resolution images of the event, click here.
Photo - https://mma.prnewswire.com/media/2013467...
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