- Xinhua Silk Road: Northeast China's Heilongjiang Province saw sustained development of ice and snow tourism industry in 2017-2022, index shows
BEIJING, Nov. 7, 2023 /PRNewswire/ -- The ice and snow tourism industry in Heilongjiang, a province in northeast China with a long cold winter, maintained sustained development in 2017-2022 with the improvement of strength comprehensive, as shown by China's Heilongjiang Ice and Snow Tourism Industry Development Index (2023), recently released in Beijing.
Jointly developed by the China Economic Information Service (CEIS) and the Department of Culture and Tourism of Heilongjiang Province, the index evaluates the province's ice and snow tourism industry from six aspects: resources, industrial pillars, competitiveness of the product, brand influence and industrial contribution.
With the base points at 100 and the year of 2017 as its base period, the index grew to 185.5 points in 2022, up 9.38 percent year on year and 85.5 percent from 2017 and signaled the strengthening of ice and snow tourism industry in Heilongjiang from 2017 to 2022.
As the subindices of the indicator showed, ice and snow tourism attracted stable investment to Heilongjiang and contributed in total to 150 investment programs involving 46.45 billion yuan of total investment in 2022, up 65.95 percent. year to year.
The capital Harbin has attracted major investments in the wellness sector, ice and snow themed leisure centers and cultural tourism to help the province become China's "ice and snow culture capital".
With a highly optimized talent cultivation system, Heilongjiang has also seen its ice and snow tourism products become more competitive in recent years.
He Dawei, deputy director of the Department of Culture and Tourism of Heilongjiang Province, said that through continuous and dynamic data monitoring, the index thoroughly describes the situation of the local ice and snow tourism industry and helps detect the deficiencies of the sector to establish explicit objectives for future development.
As indices are usually internationally accepted instruments for measuring industrial economy, the index helped present the fruitful practices and efforts made by Heilongjiang to boost ice and snow tourism, which can serve as inspiration for the development of ice and snow tourism. snow in the country, He added.
Yang Mu, deputy president of CEIS, noted that the index, initially launched in 2021, objectively reflected the high-quality development trend of Heilongjiang ice and snow tourism sector and would continue to serve as a solid indicator and guide for decision-making. of decisions for the province to continue transforming and improving the local ice and snow tourism industry.
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